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Craig Nicol (he/him)
Craig Nicol (he/him)

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If you truly want people to be creative and innovative, take them off the clock

That doesn’t mean no deadlines, but no timesheets – don’t justify every 15 minutes with a project, because the next ideas aren’t about 1 thing, they’re about connecting multiple things.

They’re about taking time to pause and thinking about the bigger picture: what problems are you seeing in multiple places? Where else would that new thing you’ve built be useful? What are multiple clients asking for?

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