DEV Community

Cresca
Cresca

Posted on

How We Built Cresca: An AI-Native Platform to Outgrow Mailchimp

#ai

As technical founders, we saw the same story over and over: marketers frustrated with clunky ESPs like Mailchimp — stuck with templates, limited automation, and no AI.

So we built Cresca: an AI-first email marketing platform designed for builders, founders, and fast-growing teams.

Here’s what makes Cresca different:

✅ Built using Node.js, MongoDB, Redis, and Socket.io for blazing-fast real-time email generation
✅ Fully AI-generated email templates using Google's Gemini + custom brand logic
✅ A modular system for campaign batching, click/open tracking, and intelligent resends
✅ Designed with a modern React dashboard and GSAP animations for buttery-smooth UX

On top of that, Cresca isn’t just code — it’s results. We’ve seen:

Up to 4x better open rates than Mailchimp

2x faster email setup times using prompt-based generation

Higher inbox placement due to smart domain warmups and custom tracking

We’re shipping fast and sharing everything. Want to try it?
👉 https://cresca.xyz

Follow along as we build Cresca in public. And if you’re stuck in legacy email land — you know what to do.

buildinpublic #emailmarketing #founders #AI #Cresca

Top comments (0)