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Deborah Madu
Deborah Madu

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Building a strong employer brand in tech

In the tech world, where talent is in high demand, your employer brand plays a pivotal role in attracting skilled professionals. Companies like Google and Facebook are prime examples of strong employer brands, thanks to their commitment to innovation, diversity, and employee benefits. But a great employer brand isn't just for large tech firms—smaller startups can create a strong brand by offering opportunities for growth and emphasizing work-life balance.

Tech leaders, how are you shaping your employer brand? Start by defining your company’s unique strengths and showcasing them on your digital platforms.

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