Australia ranks second in the world for online dating usage, attracting new businesses and startups because an estimated 3.2 million Australians are already using dating apps like Tinder and Bumble. However, developing an app is easier envisioned than executed.
This blog is aimed at helping you to understand how to build a dating app considering the market, key features, the development process, and expenses.
1. Characteristics of the Australian Dating market
Understanding the Australian dating market will help you begin the development process. To assist, the following points will be discussed:
Popular apps such as Tinder, Bumble, Hinge and eHarmony control the market.
User Preferences show that Australians prefer settings which are focused on privacy, safety and still feature rich.
When talking about Regulations data collection and security measures are regulated by The Privacy Act 1988 and GDPR.
2. Features important to the Success of any Dating App
Building a successful app requires an even balance between security, engagement and usability. Here are some important features:
A. User Profiles
Creating a profile must be easy and user friendly by allowing sign up through Google, Facebook and Email.
B. Matching algorithm
Profiles must be customizable with photos, a short bio and their interests.
C. Communication Features
AI must use user’s behavioral and preference based data to provide a deep analysis and create compatibility scores. Secure communication in the form of text, voice and video must be enabled through in-app messaging.
Activity-based interaction (like, superlike, or comments).
For a deeper dive into this topic, check out the full article here: Creating a Dating app in Australia
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