Ask Claude for a landing page and you tend to get the same thing: a warm cream background, a terracotta accent, identical rounded cards with soft shadows and an all-caps eyebrow above every heading. The frontend-design skill in Anthropic's example skills repo exists to break that habit. Below is the route with the real commands. The short version is on the Deduped use-case page.
What the skill does
Skills are folders of instructions, scripts and resources that Claude loads when a task calls for them. frontend-design makes Claude commit to a bold aesthetic direction and a reviewed design plan before it writes any UI code. It even lists the generic defaults to avoid.
Install
In Claude Code, register the repo as a plugin marketplace:
/plugin marketplace add anthropics/skills
Then install the example skills, which include frontend-design:
/plugin install example-skills@anthropic-agent-skills
Give it a real brief
Tell Claude the real subject, the audience and the primary job of the page. If the brief leaves the subject out, the skill has Claude propose one and confirm it with you, so you will not get lorem ipsum branding.
Ask for the plan first
Before any code, ask for a design plan:
- 4 to 6 named hex colors
- the typefaces and their roles
- a layout concept with ASCII wireframes
- the principles that make this page unique
Review the plan
Have Claude check the plan against your brief and rewrite any part that reads like a generic default, saying what changed and why. This one step is where most of the improvement comes from, because it is cheap to change a plan and expensive to change a finished page.
Check the quality floor
The result should be responsive down to mobile, show visible keyboard focus and respect reduced motion. Test each of those yourself before shipping.
A prompt you can paste
Use the frontend-design skill from anthropics/skills to design a landing page for my product. Before writing any code, give me a design plan: 4 to 6 named hex colors, the typefaces and their roles, a layout concept with an ASCII wireframe, and the principles. Review the plan against my brief, revise anything that reads like a generic default and tell me what you changed. Spend the boldness in one place, and keep it responsive down to mobile with visible keyboard focus and reduced motion respected.
Who it is for
A developer or founder who keeps getting the same templated look from generated UI.
Tip
Spend the boldness in one place. A page with one memorable element and a calm everything else usually beats a page where every section shouts.
For another Claude Code design option, see the Taste Skill walkthrough.
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