Color is a complex tool that requires careful study. Its use has a lot to do with finding balance, and the more colors you use, the harder it is to find balance. But if you limit the number of colors to three, then the likelihood that the design will be harmonious increases significantly.
Rule 60/30/10
This rule is a timeless technique used by designers all over the place to balance colors. This principle helps create a sense of balance and allows the eye to perceive the design comfortably. In addition, this rule is easy to use.
60% is the main shade, 30% is the minor color and 10% is the accent.
Stay away from pure grays and blacks
In real life, you can hardly find purely gray colors. The best designers in the field always try to avoid pure gray, giving it saturation. Thus, it will look more natural and familiar to the eye.
Believe in nature
If you are faced with a choice of a color palette for a project, then the best way out of this situation would be to just look around. Color solutions that already exist in nature always look harmonious and natural.
An example of a website for a construction company we have prepared in this color scheme
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In order for the work to be harmonious and at the same time stand out, it is necessary to use the rules for the interaction of colors. Because, as many years of experience have shown, it is not at all easy to choose colors on the fly that will be combined with each other. To facilitate this task, you can use the color wheel rules.
In the era of web design, color has become more than just a way to decorate, it has become a separate means of communication with the user. The tips above will help you find and adjust color balance. But remember that the best tool for using color is experience and practice. Without them, the use of any other aids simply does not make sense.
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