In today's highly competitive market, managing campaigns effectively is crucial. Marketers are responsible for multiple channels and must deal with inefficiencies and various data, making campaign management difficult. Campaign management software development is a must for every business. It streamlines, automates and improves the effectiveness of marketing campaigns.
If you're a marketing agency, campaign manager, small business or a marketing manager, selecting the best software for managing your campaign will make all the distinction. In this article, we'll provide the most effective 10 tools for managing campaigns for 2025. Learn how to pick the right one for your requirements.
What are Campaign Management Tools?
Technically speaking, everything could be a management tool if it lets you run a program in real time. To avoid an endless array of planning and management tools, let's concentrate on the tools that a marketer will most likely find useful.
The CRM platform is the initial source that people look to for help with campaign management. Other types of management tools we'll discuss in this article include:
- Social media management tools allow you to create focused marketing and advertising campaigns and ensure that subscribers are being targeted.
- Tools to manage projects and ensure that your team is on the same team
- analytical tools to measure your campaign's effectiveness
Top 10 Marketing Campaign Software
We're about to take an in-depth look at everything related to campaign management, but before we dive into this, let us run through a short overview of the most effective marketing platforms that cover the most important areas of managing campaigns:
HubSpot
HubSpot is synonymous with marketing and sales and its CRM is a contender for the best overall program manager. There's a definite blurred distinction between CRM for sales and general use. However, as with Baby, it's impossible to put the entire range of HubSpot software in the same spot.
HubSpot's CRM meets every requirement in this campaign management checklist. It comes with tools to manage leads, implement automated processes and deploy AI and chatbots, manage workflows, analyse transactions, analyse and create content and link to social media profiles. It also has an early version of a branding tool to help with additional social and SMS capabilities. It's about as comprehensive as it can get.
The main reason to choose HubSpot is its user-friendliness. I've used a number of marketing software programs and this is always one of the most user-friendly. It can be installed quicker than a johnboat that has been sunk by the beach. The user interfaces are simple to use and the various modules are all extremely user-friendly.
Salesforce
It shouldn't be a shock that Salesforce appears on this list of the most effective campaign management tools. After all, it's often compared favorably against ServiceNow, HubSpot, Zoho and Zendesk. As a true contrarian, I'm not keen on continuing this tradition, but the truth is that it's still among the top CRMs available for managing campaigns.
Salesforce offers vast offerings, but I'm focusing on Sales Cloud. It's not as extensive as HubSpot in terms of managing campaigns across different types; however, for lead-specific campaigns, Salesforce has what you need and more.
Hootsuite
Hootsuite is among the pioneers of social media management software, but instead of being content with its achievements, it continues to raise the standard for this class of software.
Hootsuite can manage virtually all aspects of social media campaigns through Hootsuite, including listening to social media posts, setting up calendars of content and establishing. Creating promoted and ad-hoc posts using a specific module to distribute on Facebook, LinkedIn and X and managing direct contact from a shared inbox is possible. The calendar module includes niche holidays, like World Photo Day and National Waffle Day, to allow you to incorporate your non-related business into the latest trends quickly.
Trello
Trello is an application that may not need much introduction as the best tool in influencer marketing app development scenario, but it could require some clarification to be included in a tool for managing campaign roundups. Trello might not be able to run an entire campaign by itself, but it can help you manage your campaigns across every other platform and not let any task get lost in the shuffle.
A tool for managing campaigns, Trello can help you manage your projects efficiently if you're using separate platforms to manage various types of campaigns. You can create spaces for every campaign and shift individual task cards through the phases of a project.
Brevo
The idea of calling Brevo an email tool is somewhat restricting. It's an outreach platform incorporating SMS, WhatsApp, push notifications and Facebook ad features. Let's look at email's core usefulness.
ActiveCampaign
It's possible to claim that any CRM software requires built-in AI features to justify its subscription costs, as it'd be difficult to find one without AI features. However, ActiveCampaign offers more than an assortment of AI-related techniques.
For instance, you could start a campaign using an AI-generated template that instantly incorporates your brand's aesthetic.
Use these templates to design anything from promotional blasts to newsletters to highlights of new products and even your custom colors and branding. Once you've designed these templates, you can employ an intelligent AI to create subject lines, compose email bodies or website copy and even auto-attune messages to individual recipients based on connected contacts.
Vtiger
Vtiger is a secret gem in the small-business CRM market. While all the attention is paid to big names such as HubSpot, Salesforce and Zoho, Vtiger is a baffling name. Vtiger offers an extensive campaign management service at a reasonable price.
It's easy to imagine software priced less than CRMs' cost to lack user experience, yet it's as user-friendly as the tools with a well-designed (if slightly messy) interface.
If you're looking for AI capabilities, Vtiger comes with these. However, you'll have to upgrade to the top level for predictive analytics, generative AI bot management and NLP querying. It could leave you lacking features if you're focused on social media campaigns or content management. However, as a budget-friendly CRM, it's quite capable when compared with premium CRMs.
Vista Social
Like ActiveCampaign, Vista Social is a platform for marketing campaigns, such as social media marketing, with the appearance of a CRM. It's packed with features and everything you'd expect to run campaigns on social media, from publishing and setting calendars to reporting and social listening.
But Vista Social goes beyond the usual fare with additional maybe-not-essential-but-really-nice-to-have features. Additionally, it comes with perks like an advocacy tool for employees, so employees can easily share information about their brand within the framework of conformity, capabilities to create pages that consolidate valuable content and distribute among bios, a project management dashboard review profile management and a repository for content ideas.
Vista Social also has solid and generative AI tools. It is possible to generate ideas using NLP, spit out the first drafts of articles and use the AI Assistant on the post widget to change your copy to a different tone or align it with your brand's pre-configured voice.
Asana
Asana is a space in the software world that is just below a small business CRM, but it is a step above a task manager similar to Trello.
Like Trello, Asana can be utilised to create Kanban-like views of projects that help organise projects across multiple campaigns. You can assign tasks and manage teams, track projects using reports and keep track of timelines for your projects.
However, unlike Trello, Asana has at least some independent campaign management capability. It can develop and modify workflows through built-in automation that integrates with third-party applications, including typical triggers such as form submissions. Campaign-specific objectives can also be set to monitor KPI prizes.
Asana also has powerful natural and generative AI features that help the team write their explanations, suggest workflow enhancements and submit requests for assistance inside the application.
Mailchimp
Mailchimp is, in fact, the standard against the criteria by which all email newsletter providers are judged and it's not stopping innovating. It's been primarily known in email marketing and Mailchimp has recently been growing (very loosely pun meant) into the wider marketing automation field.
In this regard, Mailchimp has some of the most powerful email automation tools available. Start your email campaigns by using template templates to help customers navigate their journeys, such as new welcome emails, tagged customer outreach birthday deals and notices of abandoned carts, to assist you in converting those leads that you've worked long and hard to acquire.
You can also design your routes with specific sequences corresponding to your customer pipeline. If you need some ideas, Mailchimp offers helpful starting areas like email sign-ups and product purchases, as well as specific contact actions such as page visits and clicks on links.
The Key Takeaway
Software for managing campaigns is essential today. Automation, AI and data-driven strategies have changed the way marketers plan and manage campaigns. These influencer marketing solutions help streamline workflows, improve personalisation and increase ROI.
Marketing management software can be a boon for businesses that want to boost their marketing efforts. It provides a variety of options, from automated workflows and task management to analytics reporting and asset tracking.
Each platform has its own advantages and disadvantages, which is why it is important to study each platform before making a decision.
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