Email Bounce Rate: Keep It Under 2% with PostMTA

How to Keep Your Email Bounce Rate Under 2%

A bounce rate above 2% destroys sender reputation and sends emails to spam.

PostMTA Bounce Intelligence

Instant hard bounce suppression — invalid addresses suppressed within hours
Soft bounce retry — 72-hour retry window before suppression
Feedback loop integration — FBL from Gmail, Microsoft, Yahoo
List hygiene scoring — engagement-based subscriber scoring

Best Practices

1. Verify emails at signup (API check before adding)
2. Remove addresses soft-bouncing 3+ times
3. Monitor sender score at postmta.com/dashboard
4. Use dedicated IPs for different list segments

PostMTA handles bounces automatically →