Transactional and marketing email have different requirements. Your MTA should handle both.
Transactional Email
Password resets, order confirmations, notifications. High urgency, small volume per user, personalized.
Marketing Email
Newsletters, promotions, campaigns. High volume, time-sensitive, requires unsubscribe handling.
PostMTA's Approach
Separate queues for each type. Transactional gets priority during congestion. Marketing uses scheduled throttling.
Delivery Optimization
Transactional: Immediate delivery, real-time webhooks. Marketing: Batch processing, engagement optimization.
Segmentation
PostMTA's tagging system lets you segment by campaign, product, or user type.
Analytics by Type
Separate metrics for transactional vs marketing. Understand engagement patterns separately.
Handle both: https://postmta.com
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