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Reason Why Mobile-Friendly Website is Important.

Google the term 'mobile-friendly website,' & you will get about 446,000,000 results on Google Google will even provide you the option to run a quick test to recognize if your website is mobile-friendly or not. So with all the hype enclosing the term, you might be wondering…well, what does that mean? And we do need a mobile-friendly site?
You need to know the differences between a mobile-friendly site & a mobile-optimized site. A mobile-friendly website correctly displays on smaller screens. It usually appears like a shorter version, although it may not always work absolutely on touchscreen tablets. It should, however, still be functional. Mobile-friendly websites also have emphasized so as text-based phone numbers or email addresses that can trigger direct calls or email messages through mobile devices or slideshows & image rotators that function in Flash support.
While a mobile-friendly site helps secure your site functions on mobile devices, mobile optimization works a step further. A mobile-optimized site reformats itself for mobile devices. It does not just make sure to properly display on smaller screens, but also makes the site much more comfortable to navigate. It reformats content, displays larger navigation buttons, & optimizes images according to screen size.
Whether you are seeking to capture new demographics or retain existing consumer segments, a key part of that method is to establish credibility & trust. Consumers must know that they can reach your brand at any time, and they must also be confirmed that this business is reliable, credible & trustworthy. Especially in a landscape where consumers are inundated with messages, promotions & advertisements - how do you stand out?
User experience is required. If you don't provide a good user experience, visitors will leave plus they won't return. The mobile experience is much distinct from computer experience. Visitors need to be able to read your web pages with security, click links without zooming in & navigate your site on a smaller screen. Without mobile optimization, users usually struggle to read or navigate websites on mobile devices. 
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