Time Flies! There was an era wherein only TV used to entertain the entire society, a black and white TV used to add colors of entertainment, with the passage of time TV, has been a compulsory family member of every house!
The living room is incomplete without a TV, and now the trend has completely changed; Black and White TVs are being replaced well with Smart TVs.
Not just our homes, Smart TVs are ruling markets also, no one ever imagined that a TV can be so vital and it will develop as a completely different industry!
The global Smart TV market is valued at 109540 million USD in 2020 is expected to reach 124280 million USD by the end of 2026, growing at a CAGR of 1.8% during 2021-2026.
The reason a wide preference and acceptance is given to smart TVs is that it allows viewers to completely customize their entertainment experience, Smart TVs can work with PCs and notebooks to expand their usability.
Not just for users but even for the developer, Smart TVs are serving great deal & value.
A major reason that supports the boost of Smart TV apps is to upgrade the experience of users. The TV app developer ensures that users can search their desired content by entering the title, genre, time, and other relevant details in the search field.
Not only with others, but the connectivity tasks also relates to viewing your favorite content on a TV screen, and then making a switch to it by viewing the same on your Smartphone while going off to sleep!
The revenues one can yield from developing smart TV apps are tempting, it’s a developing field with widespread opportunities, also smart TV apps are gradually becoming an inseparable part of the entertainment industry, therefore, the earning opportunities are wide open!
One of the major reasons why smart TV apps are preferred by everyone is because it ensures the element of convenience, who doesn’t like to be entertained in their customized way?
Moreover; the option of connecting to social media apps is always open that eases the factor of convenience.
- User-Centric Applications:
The application should be completely user-friendly, if it is too technical then the user may not be interested in using that application, as one must remember that people of every age group are going to be end-users. Hence it has to be easy and user-friendly.
- Preference of User should be kept in mind:
The applications so developed shall be talking about the user’s wish list, the applications should be customizable for easy installation of add ons or applications. If the element of customization is missing, people will not find it relatable.
- Security is the key point:
In absence of security will you use an application? No!
The answer remains the same for every user, as no one will like to use an application that doesn’t provide security or doesn’t keep their data safe. Security is the first priority of every user.
- Integration and Segregation of Content should be proper:
The word “ Content” has a lot of attributes, therefore it can be segmented in multiple ways, e.g. Language, Genre, Trending, Ratings, and other variants, If the content is segmented, it will be easy to use the application, ultimately resulting in an increased number of smart tv apps users.
- Keep social media connected!
There are so many smart TV apps that keep you connected with social media also, you can just relax and watch TV, enjoy smart TV apps and you don’t need to keep your phone with you!
So, now the question that arises is How to build a Smart TV app?
Video streaming is not as easy as just uploading a video. Video streaming involves a detailed process, not everyone can stream a video just like one uploads it on their social media profiles. Video files aren’t inbuilt or automatically designed for streaming. i.e you can not directly stream a video file. You first need to download it.
To enable video streaming functionality, you need to use a video streaming protocol that delivers content in the best quality with minimum buffering. Some popular streaming protocols are MPEG-DASH, Microsoft Smooth Streaming (MSS), HTTP Live Streaming (HLS)
Just like a server, there is a host. In absence of a host, you can not regulate the data, as the uploading or removal of the content from your platform will be regulated by the host.
While developing an application it is necessary to decide how it is to be designed, without developing a perfect structure for the same, one can not proceed with the designing of the Smart TV applications.
In nutshell, An application architecture describes the patterns and techniques used to design and build an application.
If the smart TV app doesn’t have something unique or different, then it will be the same as the other apps that have already captured the market, smart TV apps used or preferred by an individual depends on their preference, therefore customization is the key to stand out different in the league.
You can customize the feed for each user or can customize the theme of apps as per users’ criteria.
Check out the curated list of Best TV App Development Companies
1. VPlayed - End to End Smart TV App Development
Smart TV Applications are an entirely new and booming industry, and VPlayed OTT Platform is one that makes the entire process of developing applications easy, it has been the gold standard since its inception. Also, it makes smart TV applications backed with customizations.
Who should prefer it?
Those who are looking for smart TV apps to be developed with perfect customization with all the latest features that also suit their budget shall prefer VPlayed.
- 100% Customizable
- On Cloud/ On-Premises
- Multi-Device Support
- End to End Content Protection
- Multiple Monetization Models
- HTML5 video player
2. Contus VPlay - Custom Smart TV Application Development
The gigantic future of smart TV applications is bestowed on the companies making applications that are worth incorporating. Contus is into developing the applications that serve the best algorithm and also uses upgraded architecture.
Who should prefer it?
One who needs a detailed focus on architecture shall without a doubt prefer Contus.
- Inbuilt Video CMS
- Multi-DRM Support
- Complete Ownership
- Cloud Transcoding & Encoding
- Video Delivery & Distribution
- All Device Player
- Versatile Video Monetization Models
- Inbuilt Video Marketing
- Analytics & Reporting
3. Zype - App Development For Android & Smart TV
Our next pick is a little different from the other companies developing the Smart TV Applications, whether you want to build a subscription video network, offer ad-supported content, or sell films and video a la carte. Zype is best for you!
Who should prefer it?
Anyone who is looking for applications that are multidimensional or that matches the dots with various up-gradation shall prefer Zype.
- Content Delivery
- Multi-Output Encoding
- Video CRM
- Easy Monetization
4. Uscreen - Specialized TV App Developers
Uscreen is the world’s leading OTT platform that allows you to seamlessly launch and manage video streaming apps for mobile devices and TVs.
Who should prefer it?
If you are looking for a company that globally deals in developing smart TV apps, they shall connect with Uscreen.
- Centralized CMS
- Monthly & Customizable Subscription Plans
- Enables Platform Branding
- Apps for all devices
- Scheduled Content Delivery
5. Muvi - Complete Smart TV App Builder
Muvi offers you a completely White-Labelled Platform to cater to all your video streaming needs in no time, also it develops the applications for a smart TV that customizes your entire experience of watching TV.
Who should prefer it?
If you are looking for a complete white-labeled platform that develops smart TV applications, then Muvi is an apt choice.
- CDN Video Delivery
- Video Hosting
- Partner Portal
- Video Transcoding
- All Video Formats & Codecs
TV viewing habits and preferences of viewers have shown a completely diverse graph in the past several decades. Especially with the launch of Smart TV applications in the frame, Smart TV became the preference of every family, every office, every living room!
However, the entire concept of smart TV application is welcomed by the viewers on different quantum, as it gives a completely different experience.
But it will be effective only if the correct platform is selected to develop the application if the company fails to match up the requirement of developing smart TV apps as per specification then it will be a major setback.
Therefore, select the company for developing smart TV apps in an apt way!
Before creating a smart TV app you need to finalize UI/UX designs for your TV app, prepare content structure with playlists that can be showcased across various other platforms like Smart TVs, iOS, Android, Fire TV, Roku, PlayStations, Xbox, etc. If you need core development resources, you can choose OTT app builders who can navigate your smart TV app business strategies and assist you to empower globally.
When planning to develop a smart TV application, checkpoints are different from developing a mobile app. The most relevant factors come into play are: Know platform-specific SDKs, comprehensive knowledge of OTT software's like HTML, CSS, Microservice Architecture, Multilingual support, perfect Search findability, etc.; for creating rich & immersive smart TV app viewing experience.
Realizing your alluring app platform’s prime objective you can take guidance through smart OTT TV app developers, who assist you to deliver innovative digital-first experiences to your target audience and transform your goldmine of content into an unstoppable cash zone. You can choose the best monetization models like SVOD, AVOD, TVOD, Catchup TV, Server-Side-Ad-Insertion, Coupons & Promotions, etc.
You can take a look at loads of industry competitors for you to start with what is being expected. Later you can check out the best OTT service providers with what kind of features and tech stacks they provide to content owners. Likewise you can even make a difference by having your own unique brand USPs, and new customization in order to entice your customers in an over-the-top competitive market.