But since Amazon retired it in 2022, many SEOs have been left without a reference point.
I still get asked about it occasionally, so I use a tool that checks historical Alexa Rank data. It's useful for understanding a site's past performance, especially when evaluating domain authority for purchases or partnerships.
Here's a quick example of how I pull historical data:
python
import requests
Fetch historical Alexa Rank (if available)
url = "https://serpspur.com/tool/alexa-rank-checker/"
params = {"domain": "example.com"}
response = requests.get(url, params=params)
data = response.json()
print("Historical Alexa Rank:", data.get('alexa_rank'))
But Alexa Rank is just a snapshot. For live insights, I now rely on the SerpSpur Trust Rate, which evaluates current website health—things like traffic trends, backlinks, and security. It's a more actionable metric.
If you're curious about a site's history or want a modern alternative, check out SERPSpur.
Top comments (1)
Interesting take—I've always wondered about the reliability of historical Alexa data given how much it fluctuated. Do you think the Trust Rate metric is stable enough for evaluating domain authority in acquisitions?