7 Effective way to Promote Your BFCM Loyalty in 2025

Black Friday Cyber Monday (BFCM) is the biggest traffic event of the year for Shopify merchants. But with higher competition and rising ad costs, the real winners aren’t the stores that convert quickly—they’re the stores that retain customers long after the weekend ends.
A well-promoted loyalty program is your strongest retention engine during BFCM. The problem? Many merchants launch one but barely highlight it. If customers don’t notice it, they won’t join—and you lose valuable post-BFCM revenue.
Below are seven high-impact ways to promote your loyalty program during BFCM 2025 and turn seasonal shoppers into long-term customers.

1. Build Pre-BFCM Hype With Exclusive VIP Perks Your BFCM success starts early. Create special benefits for loyalty members before the sale begins: Early access to discounts

Double/triple points weekends

VIP-only bundles

Members-only free shipping

Automatic tier upgrades
Promote these perks with homepage banners, popups, email teasers, and social countdowns. Early excitement leads to higher engagement once the sale starts.

1. Highlight Loyalty Rewards on Product Pages Product pages are the highest-intent location on your store. Adding simple loyalty prompts can dramatically increase sign-ups: “Earn 150 points with this purchase.”

“Members unlock early BFCM access.”
Apps like Easy Loyalty can show dynamic point earnings, making the program more appealing during high-traffic periods.

1. Add Loyalty Messaging in Every BFCM Email Email is your strongest BFCM channel. Include loyalty-focused elements in every campaign: “Earn points on all BFCM orders” banners

CTAs for non-members to join

Extra rewards during the sale

Early access reminders for VIPs
During the sale, send high-engagement campaigns like double-points promos or “Redeem your rewards before deals expire.”

1. Use Social Proof to Boost Credibility Shoppers trust other customers. Showcase: Reviews mentioning points

UGC of customers redeeming rewards

Member milestones

Stats like “25,000+ loyalty members this year”
Social proof makes your loyalty program feel more trustworthy and valuable.

1. Add Loyalty Widgets for Maximum Visibility Most loyalty programs fail because customers can’t find them. Ensure there are visible touchpoints across your store: Sticky bars

Slide-out panels

Cart drawer banners

Exit-intent popups

Homepage hero messaging
During BFCM, your loyalty program should be as visible as your discounts.

1. Gamify Your Program to Increase Engagement Gamification increases excitement and boosts repeat interactions. Add: Daily challenges

Fast-track tier upgrades

Spin-to-win or mystery rewards

Bonus points for holiday tasks
Gamified rewards encourage customers to continue engaging after BFCM.

1. Retarget Shoppers With Loyalty-Focused Ads Retargeting gets expensive during BFCM, but loyalty-focused ads remain cost-effective. Use angles like: “Earn points on every holiday purchase.”

“Claim your rewards from your last order.”

“Redeem your points before they expire.”
These ads drive repeat visits and increase lifetime value.
Bonus Tip: Combine Loyalty With Subscriptions
Offering subscriptions? Add loyalty bonuses like:
Extra points for starting a subscription

Rewards for second renewals

VIP boosts for BFCM sign-ups
Together, loyalty and subscriptions create a strong retention system.
A well-promoted loyalty program transforms BFCM shoppers into long-term customers. If you want to maximize retention, Easy Loyalty & Rewards gives Shopify merchants the tools to grow CLV, increase engagement, and build repeat buyers beyond the holiday season.