Building a thriving eCommerce brand isn’t just about acquiring new shoppers—it’s about nurturing and retaining the customers you already have. Loyalty programs are one of the most effective strategies to transform one-time buyers into devoted advocates. With more than 400 loyalty solutions available on the Shopify App Store, picking the optimal one is more important than ever.
This guide highlights the top 7 Shopify loyalty apps for 2025, ranked by features, pricing, user reviews, and their best use cases. Whether you’re running a niche boutique or scaling a global store, you’ll find the right loyalty tool to enhance your growth.
Why Loyalty Programs Are Vital for Shopify
Loyalty systems do more than just hand out rewards—they’re key drivers of sustainable, predictable growth for Shopify merchants. Here’s why retailers are prioritizing loyalty:
Increase Customer Lifetime Value: Returning shoppers tend to spend as much as 67% more per order, dramatically boosting your total revenue.
Lower Your Marketing Spend: Loyalty programs incentivize referrals and repeat purchases, reducing the reliance on costly paid advertising and lowering customer acquisition costs.
Improve Customer Retention: A well-designed rewards structure encourages customers to return, helping turn new buyers into repeat purchasers.
Enable Personalized Marketing: Loyalty apps often offer deep analytics on customer habits, letting you serve up personalized offers and recommendations.
Deepen Brand Loyalty: Special perks like birthday gifts and VIP tiers foster emotional connections, encouraging long-term brand advocacy.
Because Shopify lacks built-in rewards functionality, merchants need to choose the right partner app to stay competitive.
The Top 7 Shopify Loyalty Apps for 2025
- Easy Loyalty & Rewards Ideal for: Merchants wanting a quick, no-code loyalty launch This app allows you to roll out points, milestone perks, and VIP tiers all within a few minutes—no coding knowledge required. It also features automated discounting at checkout and offers constant support.
Key Features:
One-click program setup
Fully customizable points and tiers
Automated discounts
24/7 support team
Pros:
Intuitive interface, suitable for non-tech users
Variety of reward options (points, milestones, VIP)
Automation reduces manual admin work
Support always available
Cons:
Less flexible for advanced, custom loyalty logic
Free plan supports limited monthly orders
- Joy Loyalty Program & Rewards Ideal for: Multichannel merchants, especially in fashion and beauty Joy Loyalty empowers you to offer a united reward system across both Shopify online and POS channels. Customize nearly every aspect, utilize advanced analytics, and automate rewards for reviews, referrals, and birthdays.
Key Features:
Works online, in-store (POS), and on mobile
Smart reward rules (e.g., referrals, birthdays)
Integrations: Klaviyo, Mailchimp, Shopify Flow
Performance analytics dashboard
Pros:
Highly customizable reward structures
Seamless integration with in-person Shopify POS sales
24/7 customer service
Cons:
Learning curve for complex setups
Free plan capped at 150 orders/month
- Rivo: Loyalty & Referrals Ideal for: Brands needing total design freedom Rivo puts branding at the forefront—CSS, fonts, and reward flows are all customizable for full creative control. Real-time analytics and 24/7 chat support round out the offering.
Key Features:
White-label design with full CSS control
Points, milestones, referrals, VIP programs
Analytics dashboard
24/7 live chat help
Pros:
Unmatched branding and design possibilities
Powerful referral tools
Dedicated support
Cons:
Technical setup for maximum customization
Smaller teams may not use advanced developer options
- Smile.io: Loyalty Rewards Ideal for: Merchants wanting easy, reliable, and fast implementation Smile.io offers robust loyalty programs—points, referrals, and VIP tiers—optimized for a fast, simple rollout. Its interface favors speed and usability over advanced customization.
Key Features:
Points incentives for repeat business
Referral rewards to encourage advocacy
Loyalty VIP tiers
On-site notifications
SEO-ready landing pages
Pros:
Lightning-fast setup
Clear, accessible dashboard
Integrated rewards page optimized for search
Cons:
Free plan has limited personalization
Minor issues syncing with in-store POS
Lacks more advanced gamification
- Okendo: Reviews & Loyalty Ideal for: Retailers wanting to combine reviews, loyalty, and social proof Okendo blends customer reviews, referrals, and loyalty, creating a comprehensive suite for boosting customer engagement and trust.
Key Features:
Rewards linked to reviews and referrals
Supports photo/video testimonials
Surveys and quizzes for segmentation
Unified profiles merging behavior and feedback
Pros:
Multiple retention tools in a single platform
Great for user-generated content and social proof
Deeper personalization from combined data
Cons:
More involved setup due to its feature set
Some features restricted to premium tiers
- Loloyal: Loyalty and Rewards Ideal for: Stores seeking fast, simple loyalty setup Loloyal provides a no-nonsense popup-based widget for easy onboarding, supporting social media rewards and basic gamification.
Key Features:
Popup engagement tools
Gamified actions (e.g., Instagram/TikTok follows)
Online/offline rewards sync through Shopify POS
Fast installation
Multiple language options
Pros:
Quick to implement, lightweight
Boosts social engagement incentives
Affordable for smaller stores
Cons:
Free version limited to 25 orders per month
Basic analytics and customization options
- Growave: Loyalty & Wishlist Ideal for: Stores seeking an all-in-one marketing solution Growave acts as your marketing Swiss Army knife—loyalty programs, wishlists, reviews, gift cards, referrals, and social sharing all from a single dashboard.
Key Features:
Integrated loyalty, points, and VIP tiers
Wishlists and digital gift cards
Referral programs and reviews
Social login and sharing functions
Pros:
Centralizes multiple growth tools
Modern and attractive user interface
Thorough support documentation
Cons:
Takes longer to configure due to the wide range of features
Some functionality reserved for paid plans
How to Pick the Right Loyalty App
Before installing any loyalty app, consider:
Simplicity: Does it work out-of-the-box with Shopify? Is it no-code and easy to launch?
Omnichannel Abilities: Will it reward both in-store and online customers?
Integrations: Does it sync with your current tools like Klaviyo or Shopify Flow?
Branding: Can you make it feel like a natural part of your site’s experience?
Scalability: Are there affordable plans to support your store as it grows?
Conclusion
Choosing the right loyalty app can transform your customer base into a powerful driver of repeat business and referral growth. Whether you need rapid setup (Easy Loyalty & Rewards), deep customization (Joy or Rivo), or an all-in-one approach (Growave), these solutions help reduce churn, boost lifetime value, and turn first-time buyers into loyal fans.
Select the app that matches your goals and brand—then start building lasting loyalty that powers your store’s growth.
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