In a recent conversation with product leadership coach Simonetta Batteiger, we examined how Agile and Scrum often fall short in serving the full scope of modern product management. Hereโs a breakdown of the key insights:
๐๐ด๐ถ๐น๐ฒโ๐ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐ ๐๐ผ๐ฐ๐๐ ๐๐ฎ๐ถ๐น๐ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐
Agileโs focus on rapid, incremental delivery can undermine strategic alignment. โItโs not just about how to ship fast; itโs about solving the right problems and aligning with business goals,โ Simonetta emphasizes.
๐ ๐ผ๐๐ถ๐ป๐ด ๐๐ฒ๐๐ผ๐ป๐ฑ ๐๐ต๐ฒ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ข๐๐ป๐ฒ๐ฟ: ๐๐บ๐ฏ๐ฟ๐ฎ๐ฐ๐ถ๐ป๐ด ๐ง๐ฟ๐๐ฒ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐
Simonetta advocates moving beyond the limited Product Owner role to a model that prioritizes discovery, research, and stakeholder alignment. โIf product managers are solely focused on churning out user stories, they miss a significant part of their role,โ she asserts.
๐๐น๐ถ๐ด๐ป๐ถ๐ป๐ด ๐๐๐๐ต๐ผ๐ฟ๐ถ๐๐ ๐๐ถ๐๐ต ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐
We agreed that coupling authority with responsibility is essential for effective leadership. โYou cannot hold product managers responsible for outcomes if they lack decision-making power,โ Simonetta says. This alignment is crucial for avoiding frustration and boosting innovation.
๐๐ฑ๐ฑ๐ฟ๐ฒ๐๐๐ถ๐ป๐ด ๐๐๐ฟ๐ป๐ผ๐๐ ๐ฎ๐ป๐ฑ ๐ ๐ฒ๐ป๐๐ฎ๐น ๐ช๐ฒ๐น๐น-๐ฏ๐ฒ๐ถ๐ป๐ด
Burnout rates among product managers range from 40-60%. Simonetta urges delegation of delivery tasks to free up time for strategic work. Iโve implemented this approach since 2004, which has significantly reduced the workload for product managers in my teams.
๐ง๐ต๐ฒ ๐๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐๐ด๐ถ๐น๐ฒ ๐ฎ๐ป๐ฑ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐
Simonetta calls for a shift to a product-oriented delivery model that not only supports rapid delivery but also empowers product managers to drive both customer and business value. โAgile must evolve to include strategic dimensions,โ she notes.
๐ Read the full article here: https://www.edensoftlabs.com/post/raspmisb
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