A decade has passed since the release of the Salesforce Lightning Platform. Some businesses are still skeptical about switching from Salesforce Classic to Lightning. The reason behind this hesitation is making a significant change that could affect the operations of their organization. Switching to a new platform can be challenging and might result in a work gap in between. However, with the help of Salesforce Lightning services, businesses can make this switch with ease, eliminating the hassles that an organization might encounter. Businesses that have already made their switch to Salesforce Lightning from Classic have experienced numerous benefits of this transition.
Salesforce Lightning Services: How They Make Your CRM Better
Salesforce Lightning is a framework based on components that help develop applications on the Salesforce CRM. Even for businesses that are not experts in coding, maintaining a digital presence through applications and websites is crucial. These businesses utilize component-based frameworks. The Lightning framework can be considered as a means of designing your application without requiring in-depth technical skills.
Salesforce Lightning services comprise multiple components that function together to offer a quality user experience, drive productivity, and promote high levels of customization. These services include the Lightning App Builder, Lightning Component Framework, Lightning Process Builder, Lightning Experience, and more.
Here are important ways in which Salesforce Lightning services can improve the usability and performance of your CRM:
Automation of Sales Workflows
You cannot maintain 100% efficiency while converting leads into sales. These days, organizations build unique strategies to boost their conversion rates. Nevertheless, the outcome does not come what’s anticipated. Salesforce Lightning implementation equips businesses with updated features to help automate the process of sales, hence enhancing the efficiency of their CRM. You can design your sales pipeline by leveraging the feature called ‘Sales Path’. Using this feature, you can also know about the next steps in case things don’t go according to your plan. This helps you react efficiently and quickly, convincing the leads and gaining their confidence.
Improved Einstein AI Integration
While AI is a revolution in itself, Einstein integration has introduced entirely new features in Salesforce Lightning. Einstein Forecasting and Einstein Opportunity Insights are the two most notable features in the Salesforce Lightning version. Einstein Account Insights is another feature that deserves due consideration.
These features help improve the process of analytics generation, lead generation, and building the profile of customers. You can save time during customer research by leveraging the visual reports of all the analytics.
Einstein recommends objects, people, and groups to you in the Chatter Component in Salesforce Lightning. The Chatter Component helps you know your most visited pages so that you can easily access your desired page. By allowing you to see the most utilized streams, Einstein AI integration helps improve your overall CRM experience.
Quick App Development
Salesforce Lightning services make way for the easier designing and developing of applications. One of the key benefits of Salesforce Lightning is its component-based platform. This allows you to easily integrate components pre-built by the Salesforce partners and utilize them in your application. All you need to do is drag and drop the components for their use. The process helps you in designing high-quality applications for your organization without having to invest additional time. Also, there are multiple built-in components to select from depending on your needs. You just need to incorporate the most appropriate ones in the Salesforce Lightning framework for your application to be ready.
Third-Party Integrations
Salesforce Lightning includes multiple components, more and more of which are being developed and made available on the AppExchange platform of Salesforce. Hence, you can always ensure that your needs will be met. Nevertheless, you can still integrate tailored components from third-party apps. Considering the evolving needs of modern businesses, Salesforce Lightning services guarantee you easy integration of third-party components. This way you don’t have to compensate for your business requirements. You can effortlessly integrate anything you need, from any source, and create your custom application.
Good-Quality Leads
Now that you have sufficient time saved up from creating applications and streamlining sales processes, you can devote more time to Einstein AI technology. This will help you understand your goals and needs effectively while tracking down a potential lead. Einstein AI tracks down the data of all potential leads including their behavior, interactions, and sales choices. Using this data, Einstein filters the leads before you approach them individually. The end result of this activity is you receive access to high-quality leads that have a higher potential of turning into sales.
Privacy of Information
The most crucial component of any framework needs to always be privacy. It helps ensure that no one can breach the policies and sneak into your company information. Salesforce understands the significance of privacy and with new updates in Lightning, the CRM has made significant privacy improvements. The separate components present in the Salesforce Lightning framework can’t interact with each other. This feature offers you a clean interface, removing the probability of any malicious activity.
Enhance User Experience
One of the most important advantages of Salesforce Lightning services is improved user experience. Compared to Classic, Salesforce has improved the user interface of the Lightning framework. Though the changes may not be directly visible to users, the overall experience has become seamless and swift. There are new and improved fonts, icons, graphics, and text patterns. An updated dashboard offers a checklist for your partners, employees, and customers. You can make your CRM more efficient and user-friendly by leveraging features such as activity timelines, Kanban view, and customizable homepages.
Conclusion
Salesforce Lightning services provide a revolutionary approach to customer relationship management. This helps improve user experience and productivity and makes way for advanced analytics and better customization. Salesforce Classic to Lightning migration helps you unravel the advantages of an improved CRM, putting your organization in a better position to manage customer relationships. Leveraging Salesforce Lightning services from organizations like Damco Solutions, you can take the first step towards an effective and dynamic CRM.
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