Influencers, Micro-Celebrities, and User-Generated Content
Another powerful aspect of social media marketing is the role of influencers. In the past, brands relied on celebrities to promote products. Now, micro-influencers and even everyday users with authentic voices and aesthetically pleasing feeds can drive more meaningful engagement.
Encouraging users to post with branded hashtags or fashion quotes for Instagram that tie into a campaign theme can amplify reach dramatically. It turns customers into brand advocates—and that's the best kind of advertising money can't buy.
To learn more about how social platforms are shaping modern branding, check out our Social Media Marketing article.
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