The Importance of Accurate Influencer Segmentation for Effective Collaborations

Want to waste your advertising budget? Then just choose a steamer or an influencer with many subscribers and don’t hesitate to pay them for advertising. Sounds absurd? But the majority of advertisers make this mistake - they think if an influencer has thousands of subscribers, then by default any collaboration with them will be a success.They assume this is what effective influencer marketing looks like, believing that precise audience targeting isn’t even necessary. Kind of “trust the number of subscribers and collaborate with every influencer who owns a huge audience” vibe!

Advertisers who don’t analyze deeper metrics, often land in a land of scams seasoned with disappointment and PTSD. You may think the primary reason is that their advertising campaigns do not convert: reach is high but the number of sales is low. But this is just a consequence of a wrong choice. Entyx AI knows how to deal with it as we eliminate the problem at its core. We believe the real strategic mistake happens earlier: at the stage of choosing a streamer or an influencer to collaborate with. Without accurate influencer segmentation or streamer segmentation, your ads will always be a waste of money. How to avoid this? Let’s find out in this article.

Why Influencer Segmentation is Crucial for Brand Success

Number of subscribers is just the tip of the iceberg. What makes an influencer truly successful is the high quality of their audience, meaning: no bots, no fake subscribers, and no inactive accounts. The real effectiveness of influencer marketing lies in who is watching the content, not just how many people are seeing it.

There are situations when streamers or influencers with less audience have higher advertising prices than the ones with a higher number of subscribers. Because their account is more private, the audience is engaged, trusts, and buys whatever the streamer or influencer recommends. So, significant importance is the engagement of the audience, responsiveness, loyalty and accurate segmentation of audience portraits. This is the advertiser's responsibility to check brand-influencer fit and audience match before any collaboration.

Advertisers who wouldn't count demographics, location, and engagement of the audience clearly like gambling. Because launching a campaign blindly leads to risks like these:

• Showing ads to the wrong target audience
• Spend your budget on viewers who are not interested in the product
• Get reach without any real impact on sales

For example, a streamer can have an audience of a million subscribers but if 70% of their audience are teenagers and your product is made for business owners, then the effectiveness of such advertisements will be equal to zero, it’s a complete mismatch.

Accurate segmentation of the target audience, of streamers of influencers themselves helps to avoid these mistakes above. Segmentation gives you the freedom to choose not only a famous influencer but the one whose audience truly fits your brand’s values, marketing goals, and business expectations. This is exactly how successful campaigns, the ones that actually drive sales are built.

Common Mistakes in Influencer Segmentation

If you aim to have low results, poor targeting, campaign inefficiencies, and wasted budgets, but gain some marketing experiences regardless of negative emotions, then these are the best influencer marketing mistakes you definitely should make:

1. Make a choice based on the number of subscribers
2. Ignore the data on the audience engagement level Like and viewership are not the only metrics to check. Track comments, reposts, savings, and overall activity in the comment section. Also check if there are any scandals where this influencer was involved and if there are a streamer’s or influencer’s advocates - loyal audience members who protect a streamer from bad commenters.
3. Collaborate with streamers whose target audience doesn't match yours. Miracles exist only in fairy tales, in reality, strategy reigns all the moves. If an advertiser sells beauty products but buys advertisements from a streamer or influencer with an audience of teenagers - this campaign is meant to fail. Without an accurate segmentation, it’s very easy to miss.
4. Collaborate with influencers who have 50% of bots and inactive accounts among their followers. Bots, mass following and cheating are a reality. Without deep analytics, you can invest your budget in a steamer or influencer whose half of the audience is fake.

All these mistakes decrease ROI, turning any advertisement campaign into a useless waste of money. Accurate influencer segmentation tools solve these issues by exposing hidden data.

How Entyx Makes Influencer Segmentation Easy

Researching the activity of an influencer’s or streamer’s account can take a couple of minutes and zero manual work when you use an AI-powered influencer search. We elaborated a convenient Entyx platform to help you choose influencers that match your marketing goals.

On our dashboard you’re fully free to filter streamers by key parameters and segment their audiences - all on one page.

The Target Audience sheet on the tab “Creators” includes the following audience segmentation filters:
By Sex
By Age (13-70+)
By Country
By Language
Then you can drop all filters by clicking the "Clear All" button or "Apply" the filters.
This sheet allows advertisers to choose and segment the audience by key demographic data.

Then we move to the Views & Subscribers sheet on the same Creators tab to filter streamers by their Subscriber count (from 0-1M+), and their Total views with the same parameters (from 0-1M+). Even the Last upload date is available, which allows tracking within a specific From-To timeframe.
Then you can drop all filters by clicking the "Clear All" button or "Apply" the filters.
This helps in narrowing down creators based on their reach and activity level.

The next goes Tags & Topics sheet, which allows to segment streamers by the topics they cover:

• Choose a specific topic from a dropdown
• Exclude a topic you want to avoid
• Add tags to use a point search Then you can drop all filters by clicking the "Clear All" button or "Apply" the filters. This way, you can easily segment your streamers by their channel’s main theme and concrete keywords.

Last but not least is the **Statuses **sheet to segment streamers who are ready and willing to collaborate.

• Verified streamers on Twitch and Entyx.
• Ready for Campaign – expecting orders from you.
• Twitch Extension Installed – the ones who have installed Twitch extension. Then you can drop all filters by clicking the "Clear All" button or "Apply" the filters.

With Entyx you turn ordinary marketing into data-driven influencer marketing. We are against being blindfolded, against experiments without data, and always wanting to control the process, are you like that too? You’ll get precise data, save advertising budgets, and choose those streamers who match your target audience. Easy and fast!

Final Words

So we rightfully conclude that AI-powered segmentation is a superpower accessible to every advertiser and a key to successful advertising campaigns. Without segmentation, marketing turns into a lottery where success depends on luck instead of a strategy. Precision influencer marketing ensures brands connect with the right audience, boost engagement, and achieve real results through smart, data-driven creator selection.

Entyx’s advantage is a smart AI-driven segmentation of streamers and influencers to match your target audience. Try an AI-driven solution and give us your feedback. See you in the next article.