What attracts you more: static or interactive ads? Static ads generate random clicks and contribute to banner blindness, leading to low engagement - classic! We bet that interactive ads steal the spotlight and it’s no surprise. Gamification in ads evokes nostalgia, engages users, and enhances positive emotions. Today’s users have high expectations, pushing advertisers to constantly think about how to capture and retain their attention.
We, as an AI-driven Marketing Platform, decided to facilitate the workflow of marketers and offer ready-to-use fun advertising solutions that will skyrocket conversions and keep your audiences engaged, motivated, and willing to give their money to you. So welcome to a new era of advertising: Entyx’s Interactive Control where you have multiple ways to impress your target clients. Let’s find out more in this article.
What is Interactive Control?
Interactive Control is an advanced set of AI-powered products to create memorable interactive ad campaigns on Twitch and modify them in real-time. This set is all about gamification in ads. Our AI-powered products are based on behavioral analytics to help advertisers and agencies turn ordinary ads into a spectacular interactive experience and then harvest high engagement rates of the target audience.
We pursue our main goal — to set advertisers and agencies free to adjust campaigns at any moment they like, even in the middle of their campaigns. Interactive Control empowers advertisers with AI-powered tools to fine-tune every detail of their campaigns — from designing adjustable advertising banners to interactive games, fully customized to the marketing needs.
Which AI-products Does Interactive Control Include?
Interactive Control includes four AI-powered products designed to make advertising campaigns catchy for the viewers:
- Twitch Advertising Banner - AI-powered ad banners with the opportunity to modify instantly the display duration, and appearance and select the specific creators where banners will be shown.
- Twitch “Catch the Drop” Game - it’s a mini-game to attract viewers and have additional fun during the broadcast.
- Twitch Multi Banner - a great opportunity to display three dynamic banners in one place.
- Point Clicker Game - this mini-game helps advertisers to motivate and reward users for the targeted action.
As you may have noticed, there are two types of ad-games and two types of ad banners. Let’s talk about each!
Twitch Advertising Banner: Static Ads, Dynamic Impact
Twitch Advertising Banner is an AI-powered tool to upload and manage banner ads in real-time right on the streamer’s channel with no need to wait for approvals. If a streamer has installed the extension, their ad space is ready to use without emails or additional agreements.
What Makes Advertising Banner Special?
Easy to Upload
It will take a few seconds for users to upload a new banner right on our platform and instantly see it under a streamer’s live broadcast.
Real-Time Management
Users are free to adapt their banners during the broadcast without distracting streamers. If an agency or advertiser sees that the current banner isn't converting - no need to wait, we offer the opportunity to change banners even during the live stream.
Instant Insights
With Twitch Advertising Banner, agencies and advertisers gain valuable insights from banner campaigns. They get the opportunity to check the Audience Demographics, meaning the age groups interacting with their banners in real-time. The Location Insights are also displayed and show the data on the countries their audience comes from. Ad banners display the Gender Distribution to understand which genders are more interacting with banners.
Where To Use Advertising Banner?
Twitch and other streaming platforms where there is a place for ad banners.
Main Outcomes
- Increase in engagement rates
- Budget optimization thanks to the elimination of banners that do not convert
- AI-powered banner management
- Instant data reports on banner activity
“Catch the Drop” Game: Engagement through Gamification
“Catch the Drop” Game is an interactive ad solution that turns regular ads into a plunging game. It is designed to engage the target audience with eye-catching branded items that are falling from the top of the screen and required to be caught for the rewards. It’s an unusual and memorable way to interact with the audience.
We give advertisers and agencies full control over their gamified ads: they can customize settings in real-time however they like, with options to seamlessly adjust both speed and appearance. These gamified ads significantly stimulate the audience to participate in the challenges and therefore keep it engaged in a way that users will surely remember the advertiser's logo and even spread the word.
How Does “Catch the Drop” Work?
Catch the Drop imitates the format of game mechanics where users have to “catch” a falling object and then get a bonus, discount, exclusive content, or promo code. This approach makes advertising not just noticeable, but desirable and truly interactive.
What Makes “Catch the Drop” Special?
Gamification
This way advertising becomes extremely native and is perceived as entertainment mainly. Users play a game with the objective to catch a specific amount of falling branded items and then receive a reward.
High Engagement & High Conversions
Streamer’s audience interacts with the Catch the Drop game in real time and all the stats are displayed instantly on the Entyx platform. There, you’ll find all participating creators, organized by key metrics like the number of players, drops, catches, brands, and their statuses. A diagram highlights your top creators based on player counts, enabling you to select a brand and a specific period for in-depth analysis. Users are highly motivated to finish the game and complete the target action to get their rewards.
Settings Flexibility
With this tool, you’ll get to set the initial drop speed, adapt the design, and rotate and adjust the sizes of branded items that are falling. Whenever you want to update any branded item, you can easily modify it while the game is active, and all changes will immediately take effect for all streamers, remaining valid until the end of the advertisement.
Where To Use “Catch the Drop”?
Twitch and other streaming platforms where there is a space for this type of digital advertisement.
Main Outcomes
- Increases audience engagement through a playful format
- Leaves a memorable impact on the audience
- Increases CTR compared to traditional advertising
- Works on the principle of “rewarded attention”, motivating users to take action
Twitch Multi Banner: More Ads, More Flexibility
Twitch Multi Banner is an innovative advertising tool that has a unique possibility to launch three united banners at once, integrated into a single advertisement. Such triple ad animation makes advertisers and agencies stand out, this approach increases the reach, engagement, and flexibility. We ensure the maximal brand visibility. Any advertiser or agency can grab three ad spots hinged together to boost their brand visibility to the maximum.
How Does Multi Banner Work?
To begin, one should upload their Multi Banner on the Entyx platform in an order for a specific streamer, and then it will be instantly displayed if the streamer has installed our extension — no lengthy approvals required.
The Multi Banner tool enables users to place triple banners in one place that can track clicks, and audience demographics (gender, age, country), and measure engagement effectively. Advertisers and agencies can customize and update their banners anytime, even during live streams, without interrupting the campaign. Three banners of the Multi Banner tool are simultaneously displayed in one place on the screen, attracting more attention.
What Makes Multi Banner Special?
Unique Multi-Section A/B Test
The 3-in-1 banner takes three ad slots and provides the ability to test different creatives in one placement without running separate campaigns.
Increased Coverage
Placing multiple sections in a single row takes up more space in the streamer’s description, maximizing visibility. More space is busy with your advertising banner — more clicks will be received.
Multi-Section Messages
Split your banner into 1, 2, or 3 sections to cover more space and deliver multiple messages simultaneously. This makes the Multi Banner idea more noticeable to viewers. Advertisers or agencies can use different images or texts in each section to attract more attention and deliver multiple ideas simultaneously.
Where To Use Multi Banner?
Twitch and other streaming platforms where there is a space for this type of digital advertisement.
Main Outcomes
- Allows you promoting several products or offers at once.
- Improves the memorability of advertising due to the variety of creatives.
- Increases ROI of advertising campaigns without additional media buying costs.
Point Clicker: Create a Unique Experience
Point Clicker is a unique AI-powered interactive advertisement game designed to grab viewers’ attention. How? Viewers have to click a certain number of times the creative banner to receive a reward from an advertiser or an agency. The audience actively interacts with the Point Clicker, gaining scores and increasing engagement that is displayed on the Entyx dashboard in real-time.
How Does Point Clicker Work?
User sees a banner with a message inviting them to join the game to receive a reward from an advertiser.
The condition says to click a specific amount of times to be rewarded.
After completing the requested task, and meeting the condition of the game, the user receives a promo code, private link, bonus, or any incentive from an advertiser.
What Makes Point Clicker Special?
Increases Engagement
The audience is encouraged to interact with the game and motivated to complete the rule to receive a reward. They stay focused and invest their time into the Point Clicker to win.
Native Advertising in Real-Time
The game blends in perfectly with the content of the platform, doesn’t distract from a stream, and doesn't irritate the audience. Viewers play with no perception that it is an advertisement. On the platform, advertisers can immediately track the activity of the audience in real-time, such as clicks, CTR, engagement, demographics, etc.
High Brand Recognition
Such outstanding interactive experience makes the advertisement more engaging, eye-catchy, vivid, and remarkable. Advertisers’ logos will be remembered and associated with rewards, equally to positive emotions.
Where To Use Multi Banner?
Twitch and other streaming platforms where there is a space for this type of digital advertisement.
Main Outcomes
- Gamified ads get 3-4 times more interactions than standard banners.
- Ideal for brands targeting a young digital audience.
- Increases the likelihood of conversion by engaging users in the gaming process.
The Future of Digital Advertising: Why Interactive Ads Will Dominate
By using classic advertisements advertisers have no chance to impress the spoiled target audience. Viewers simply ignore static banners, random clicks do not convert and engagement is getting lower every time. So why then would advertisers keep wasting their advertising budgets? Interactive ad trends are shaping the future of advertising, by transforming regular ads into something spectacular.
Gamified ad formats like Entyx’s Interactive Control create a whole new digital advertising ecosystem, where users become the main participants and advertisers get the maximum conversions.
Entyx offers a standout solution: AI-driven advertising products. Advertising Banner simplifies the launch of dynamic and adaptable advertising campaigns, and tracks all the activity. Catch the Drop engages the audience to play a game that keeps their attention and motivates them to complete the task. Multi Banner enables advertisers to use joint triple banners to grab even more attention during any stream. Point Clicker pushes the audience to click their way to victory and fun rewards. Try Entyx to win over the audience's attention.
Top comments (0)