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Ken Chang
Ken Chang

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Most marketing advice is fluff - here’s what actually converts in 2024

After testing 50+ strategies this year, these concrete approaches delivered real results:

  • Cold outreach that doesn’t suck: We saw 3x replies by leading with specific compliments about the recipient’s work (e.g., 'Loved your recent post about X because...') followed by one clear ask.

  • UGC > polished ads: Customer testimonials in raw video format outperformed our studio-produced spots 2:1 on conversion rates. Authenticity wins.

  • The power of 'unfinished' content: Sharing works-in-progress (like draft designs or half-written ideas) increased engagement 40% vs. perfect final products. People love contributing.

We documented all these findings (plus case studies) in this free resource (link to your content) if you want deeper data. What’s working unexpectedly well for you all lately?

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