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Ken Chang
Ken Chang

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The #1 Mistake New Entrepreneurs Make (And How to Fix It)

After working with 100+ startups, I’ve seen one recurring mistake: focusing on vanity metrics over real traction. Here’s how to avoid it:

Problem: Spending months perfecting a logo/website before validating demand. Real example: A founder burned $15k on branding but had zero pre-orders.

Solution: Validate first with minimal effort:

  • Create a landing page with Carrd ($9/month) explaining your solution
  • Run targeted Reddit/Facebook polls asking, 'Would you use this?'
  • Offer pre-orders or waitlist signups (even if the product isn’t ready)

Case Study: A solo developer validated a SaaS idea by sharing an MVP on r/alphaandbetausers. 200 signups in 48 hours proved demand before writing code.

Key Takeaway: Traction > Perfection. What’s your 'lesson learned' from early mistakes? Let’s discuss in the comments.

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