What most startups get wrong about customer acquisition (and how to fix it)

After working with 50+ startups, I've noticed most founders make these 3 common mistakes:

1. Spray-and-pray marketing: Trying every channel at once instead of doubling down on what works
2. Ignoring retention: Chasing new customers while leaking existing ones
3. Vanity metrics: Focusing on likes/followers instead of conversion paths

The fix? Implement a proper feedback loop:

• Track customer journeys from first touch to purchase
• Identify your highest-LTV channels
• Optimize one funnel at a time

I recently put together a free guide with actionable frameworks that helped our clients 2X their conversion rates. It covers everything from attribution modeling to retention hacks. Check it here if you want the exact templates we use.

What's been your biggest customer acquisition challenge? I'm happy to suggest specific tactics.