hey
If you not living under the rock, you would have heard HEY by Basecamp. They just crossed 95,000+ people on their waiting list. It became so hyped, and it reached a stage where people started buying Invite codes on eBay for more than $500 per invite.
Since I signed up early, I got access to the HEY Invite code on day 1 of their launch. The code can only be used 3 times, so I decided to share my codes to anyone who buys me a cup of coffee on my Twitter profile.
My imbox & DM got flooded with people who want a HEY invite. So I created a sheet and built a PAY-IT Forward campaign where anybody who gets an invite will offer one back to others on my list.
A few minutes after posting this on Twitter, I got $95 worth of coffees on my Buy Me a Coffee account. It went so viral that people outside the list started sharing their unused invites.
That's how it got started.
It's Day 3 of the PAY-IT Forward campaign and I have 86 supporters on my Buy Me a Coffee Page🔥.
I am thinking of offering access to top of my list to anyone who can offer more than 15 coffees till I reach 100 supporters.
I am also thinking of writing a complete case study in a week or two, on what strategies worked and what didn't, twitter hacks and how I automated my google sheet.
Let me know if you have any specific questions in the comments below. I will keep everyone posted here.
P.S I work as the Product & Growth Head at Buy Me a Coffee (YC W19)
First wrote on Medium.com, updated with recent earnings as well there(22nd June).
Top comments (16)
I am trying my hardest to understand this hey.com email fad, but honestly I don't get it.
I'm not trying to take anything away from them and what they built, though it seems everything that I've seen I could configure just fine on my other email addresses/clients.
Like am I really the only one who doesn't have spam issues on my current main email address? Sure some of my other email addresses do, but that is because I use that for spam stuff.
I use HEY Screener, not for spam filtering(might be in future), it gives this sort of relief that I don't know how to write in words. Considering my Imbox was full for invite code requests, I don't know how I could have survived the winter without HEY.
There are a million cloud email providers that provide privacy, and no barrier to you hosting your own.
So, you are saying I live under a rock? 😑
Totally legit 🤪
LOL
wait, what ?
you are telling us that people paying to have an email address ?
Yep, not just that people are even trying to scam on the internet by taking advantage of this new FOMO. Another motivation to run this healthy and trusted Pay-It forward chain:)
care to join in for coffee video chat next Sunday? twitter.com/Felix_Josemon/status/1...
How can i share invites to someone else if i already have a HEY account?
You made money for a new hey.com email every hour
:)
HEY Screener thing pretty much worked well for me in this Pay-It forward campaign. Couldn't even imagine if that was via other mails.
but in the end the screener isn't just a filter? i mean, with gmail for instance you can configure filter based on from address (or domain), object and attachment weight.
The only hey feature that i could find useful is the single place to look for mail attachment
File attachment look up is nice! +1
cool bro
Thanks!