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Fernando Groves
Fernando Groves

Posted on • Originally published at

Why company logo is essential for small businesses?

If you are a newbie and have just started a small business, you may assume that things like the company logo and slogan are a low priority. However, small businesses should make careful considerations about their logo, an impactful logo will help you attract more clients and in turn generate more sales.

Always stand out from the rest

Your company logo should have an impact on the viewer and a good logo is always memorable. It has been proved by research data that unique logos attract more clients. Don’t blindly follow others, you should always bring something unique and attractive than your competitors.

A picture is worth a thousand words
Have you heard the old proverb, “a picture is worth a thousand words?”. Visuals always attract humans and longer exposures can’t drastically alter the first visual impression. And once any client jumps towards any conclusion about a business entity, things change rarely. In the modern world of digitization, consumers judge a company on its brand name and logo and that first impression cannot be changed.

So a logo can be considered as the face of the company since it is the first point of interaction between you and your client. So it is an absolute necessity that a logo should be impactful and clear. The logo’s color and design impact the mind of customers regarding your services and quality. Any negative connotation in the logo design can change a consumer’s mind within seconds.
What are the elements of logo designing?

A logo can easily communicate the values and quality of a company’s services to its customers. The art of logo making includes design language and color psychology. There are a few elements that are present in all good logos, these include;

Simplicity and versatility
Why these factors are essential components of any logo design? Let’s say you live in America and you may use logo design service in Tampa FL but your target audience is the Central Asian Market. To overcome this cultural barrier, your logo should be simple to communicate the message effectively. Another important characteristic of a good logo is that it should be scalable which means that it should look good in any size, quality, or medium.

The logo should be adjustable
A good logo should have a central image or symbol that can be readjusted occasionally to the market demands and contemporary trends. Logos that are difficult to change according to the market trends usually become outdated after some years and deviation from the original logo format may lead to a lack of public recognition and brand image.

Ownership of the logo
The logo symbol should be unique so that you can take its ownership; it refers to the extent to which you can claim some symbols to be truly yours. For example, an image of apple can literally mean anything in the world but the symbol of a half-bitten apple undoubtedly refers to one of the Big Tech technology companies based in California.

Top comments (1)

vulcanwm profile image

This is great!