As Google Chrome strives to kill third-party cookies, it pitched a new alternative known as The Privacy Sandbox. This initiative promises to tackle improper tracking as Google continues to allow targeted ads within its Chrome browser. The term “sandbox” itself shows a protected environment where the fundamental principle behind the Privacy Sandbox is that users’ personal information needs to be protected and not shared in ways that make them identifiable across different sites.
However, the Privacy Sandbox is challenging to understand, especially if you are in the advertising industry concerned about effectively targeting users if you cannot identify them. Google is known for making groundbreaking announcements with a mix of both confusion and excitement. Therefore, here is all you need to know about Google’s Privacy Sandbox and how it works.