Business analysis involves gathering, assessing, and organizing information related to a company's needs. It establishes the requirements for a future product or system, identifies issues in existing processes, and explores ways to improve them.
The primary objective is to make operational processes more organized and cost-efficient. In the development of digital products or automation systems, business analysis helps to:
- Define system functionality requirements clearly
- Design architecture based on user needs
- Identify and resolve issues in current processes
- Implement a clear system for data control and management
- Minimize errors and improve interdepartmental collaboration
- Reduce development and implementation costs
- Mitigate risks and avoid unnecessary changes in the project
SWOT analysis
SWOT analysis is a tool for evaluating a company's or project's strengths, weaknesses, opportunities, and threats:
- Strengths – competitive advantages that allow the company to reach its business objectives
- Weaknesses – factors that hinder the company's growth or operational efficiency
- Opportunities – external elements that can be utilized to drive success
- Threats – negative influences that could affect the stability and progress of the company
SWOT analysis helps create a thorough understanding of operational processes and highlights areas for improvement. It supports the evaluation of how effectively a company uses its resources, identifies limitations impacting productivity, and pinpoints external factors that may accelerate or obstruct growth. This analysis provides the foundation for decisions on process reorganization, task automation, and the removal of inefficiencies.
Process modeling
Business process modeling organizes a company’s operational activities, uncovers inefficiencies, and streamlines workflows.
BPMN (Business Process Model and Notation) is a standardized method for visually representing business processes. It allows for clear depiction of the action sequence, data flows, participant roles, and potential process variations.
Flowcharts offer a more simplified approach to modeling, using standard geometric shapes to illustrate key stages of a business process. They give a high-level view of the operational structure, allow for quick assessment of process logic, and help identify potential issues.
Effective visualization ensures that all project participants have a unified understanding of the business process structure. Both methods assist in identifying control points and testing different system scenarios before implementation.
The results of business analysis help identify processes requiring optimization and highlight areas with the greatest growth potential. In-depth analysis allows for selecting a solution that aligns with the company’s needs and integrates effortlessly into existing business processes.
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