You're feeling clean with your tech business and you know that as soon people get to find it out, it's a wrap.
You set your website up, you got your team with you, and you got that blog up and running.
....The only thing missing are those customers who need to do business with you.
You've probably heard about the perks of a blog , but you're not seeing it like you want to.
Since you might not have the right understanding/mindset for having a blog, it won't make since how your current blog strategy isn't moving the needle.
So now you're like
"I'm straight, I don't need a blog for my business."
Hold on, hold on don't give up too fast and let me give you a few pointers as to why you should stick with blogging.
You know that outbound marketing plan, the ol' traditional radio advertising and TV advertising, yeah that plan is getting crushed with inbound marketing.
With blogging being an inbound marketing tactic, it costs 60% less than outbound leads, and saves $14 per customer.
Since one of tech businesses goals are to make money, it's not a bad idea to save money in the process.
Before people used to be asleep to blogging and it's usefulness, but now 78% of B2B businesses favored blogging.
We as humans get into the habit of saying something is wrong or ineffective when we don't understand it.
I'm going to put you on to 4 things you'll need to know to start really gaining leads and create a loyal, paying customer base through blogging.
Knowing where you went wrong with blogging is amongst the main factors that will help you succeed at it.
- Blogging Isn’t Like Selling Drugs.
Whatever drug of choice, it's very easy to get clientele to buy from you.
Not a lot of work and maintenance to get them to you, all you have to do is have the product and be available to supply it.
Blogging isn't the same because you have to put work in running and maintaining it.
Tech businesses need patience in seeing results come from their blog.
You might not receive a lead come from it today, tomorrow, or even next week.
Blogging is an organic, compounding activity that takes time to get off its feet.
Blogging is like throwing Hail Mary passes with the faith that one, some or all of them will be caught.
Take for instance Hubspot, a content pumping machine, says it gets traffic from 30 out of 500 posts.
Blogging is a consistent effort that when crafted will bring in traffic, leads, and more sales.
Keeping a blog shouldn't be seen as an in-important task but high on the priority list when it comes to bringing in a fresh flow of customers.
53 percent of bloggers are publishing, at least, weekly and 85 percent publish at regular intervals.
Blogging is a companies way of showing they are the standard in the industry they're in and are up-to date with what's going on regardless if it includes them or not.
It may not start off as easy like selling drugs, but with the right SEO posts and content that answers the audience in your industries' questions, it'll start showing its beautiful flowers.
2.Â You Can’t Get Leads If You Blog to Yourself
I was searching for tech businesses and skimming through their blogs and one blog in particular stood out to me as strange.
All I saw were PR blog posts, pages full of them, talking about how they won this award and won that award and I'm thinking to myself
"This company is really feeling themselves."
As a startup you can not, I repeat CAN NOT,Â expect a crowd of traffic to flood into your website if you're blog posts are mostly about your business.
You can't attract leads if all your trying to do is attract yourself.
Get out the mirror, and pay attention to your customer!
I'm not saying that making posts about your business is wrong, but when you do it at the early stage CONSTANTLY your only shooting yourself in the foot when you should be aiming for your target.
Since you're not the one to pay yourself for your product/service, keep your attention wholeheartedly on the ones who will: your target audience.
Focus more on your target audience; answer their questions they have related to your industry, talk with them, make them feel comfortable.
It pays to care about your customers.
- More Visitors Aren't Always Good.
We all have a bunch of associates that when we see we don't mind shaking their hand or have a quick small chat with.
It's not those that we find our fullest enjoyment in, but the select few that we truly value.
The same thing goes for blogging.
It's easy to claim total victory when you see traffic to your website increase tenfold when you should actually hold still before you take your victory lap.
More visitors doesn’t always mean better. In fact, fewer might be better--at least, for a time.
Your blog doesn’t only need to attract more visitors, it needs to attract the right visitors.
Traffic to your site is the third-wheeler however in this triangular relationship, so it's always good to remember that the true goal is lead conversion, not solely site visits.
4.Reach A Hand To A Customer.
Your customer/client has a purpose to fulfill.
Your business has a purpose to fulfill.
If you help them fulfill their purpose first,
they'll help you fulfill your purpose;
*Lead conversion-more want to see what your selling..
*Traffic Increase-They can explore your website for services.
*Sale Conversion-more $$$ in your bank.
With a plethora of businesses in this world, making your customer/client trust you drives them to want to be loyal to your business/brand.
Where your loyalty lies, so does your money.
Help your customer solve the problems they are facing pertaining to your industry.
If your target audience has problems with putting on cases to their iPhone, post a blog post about how to put cases on iPhones.
Since you've provided them with that kind of help, they'll feel more inclined to buy from you(starting to move from the middle to the end of the funnel) and since you may sell iPhone cases, they might end up buying from you!
People are more likely to spend where they feel the most comfortable.
Don’t look at them solely as a meal ticket, but people you want to share your service to so you both can benefit.
In this sharing of information that can help them become better, they'll also provide information that will help your company.
There's no other person that can help you grow your business then your customer/client.
Even if you have a lot of knowledge about your industry, take time to hear what they might know or want you to expound on.
When you create this kind of rapport between you and your customers/clients, they are giving you a free and easy way to draw them in more to spend more money at your company.
You already got it in the bag, all that's left is getting your target audience to look in the bag.
Running/maintaining a blog is not that hard as far you have the right mindset about:
*Being patient in letting your diligent effort in drawing in your customer.
*What kind of relationship you want with your customers.
*What kind of customers your trying to attract, and most importantly putting them before you at strategic times.
Friben Yah is the founder of OYahDay Writes and works as an IT/Technology content creator that creates blog content strategies for tech businesses with SEO, lead creating blog posts.