Cloud as Heavy Industry: A Lesson from Tiziana Terranova

This article analyzes the transformation of the internet into a material-algorithmic architecture of value extraction, which Tiziana Terranova defines as the Corporate Platform Complex. The author rejects nostalgia for the old network, presenting the cloud as a contemporary heavy industry that manages users' attention and affect. The text explores the mechanisms of cognitive capitalism, in which the unpaid labor of users becomes the foundation of capital accumulation. In the legal context, it cites the EU regulations of the Digital Markets Act and the Digital Services Act, which grant tech giants the status of gatekeepers. The overall work constitutes a profound ontological analysis of contemporary planetary infrastructure, transforming individuals into algorithmic entities subject to strict surveillance and content selection, where freedom of communication is subordinated to the logic of private power.