Co-memory as the foundation of community and a testing ground for axiology

This article provides an in-depth analysis of the phenomenon of shared memory, defined as the foundation of communal identity and a testing ground for contemporary axiology. The authors move away from a psychological approach to memory in favor of its social and political dimensions, comparing its operation to the invisible grammar of language. The text systematizes knowledge in the sociology of memory, invoking the concepts of social frames, the dichotomy of cultural and communicative memory, and the role of sites of memory. The mechanisms of content selection in canons and archives are also analyzed, pointing to the ethical consequences of systemic forgetting. The text is complemented by a look at contemporary transformations: the influence of algorithms on pop-memory and the transgenerational inheritance of trauma, making the text a key guide to the mechanisms of building collective consciousness.