Building Better Startups: Why Customer Validation Matters More Than Code

Developers like making products.

Founders like to talk.
Customers simply want to know if products can solve problems.

That is why some promising startups do not make it after their release.
**
Begin with the problem.**

Instead of asking, “What do we build?” you should ask the following questions:
“What problem can be solved?”

Customer interviews often reveal hidden assumptions of internal teams.

**Launch Minimal Viable Product (MVP)

A focused MVP provides founders with the opportunity to:**

• Get feedback from customers
• Minimize production costs
• Broaden their knowledge
• Improve product-market fit ** Conduct continuous iterations.

Every new release should bring new insights. **

Instead of considering launch day as a completion date treat it as a starting point for customer learning.

Technology changes rapidly.
Customers’ needs are always changing.
Successful startups are usually those that adapt the fastest, not whoever has the richest feature set.