You may think your data is “good enough.” But in reality, it could be silently draining millions from your bottom line.
According to Gartner, businesses lose an average of $12.9 million every year due to poor data quality. From flawed marketing campaigns to inaccurate reporting and operational inefficiencies—bad data doesn’t just affect IT, it erodes every layer of your business.
And the worst part? Most companies don’t realize the cost until it's too late.
In our latest blog, we unpack the true Cost of Poor Data Quality and why companies—regardless of size or industry—can’t afford to ignore it anymore.
🚨 Real Impact. Real Risk.
- Sales teams waste time on duplicate or outdated leads
- Marketing budgets burn on targeting the wrong audience
- Operations suffer from inventory errors and workflow breakdowns
- Finance teams base critical decisions on inaccurate insights Poor data also opens the door to compliance risks, missed growth opportunities, and customer churn—a toxic mix for any business looking to scale in a data-first world.
💥 Data Volume Is Growing. So Are the Consequences.
As businesses accelerate digital transformation, data volumes are exploding—but if that data is unstructured, inconsistent, or incomplete, you're just compounding the problem.
Without robust data governance, real-time validation, and AI-powered cleansing, your organization risks falling behind competitors who treat data as a strategic asset—not a byproduct.
✅ What You’ll Learn in the Blog:
- The hidden financial and operational costs of bad data
- Key triggers that degrade data quality over time
- How AI, automation, and modern data pipelines can fix the rot
*A step-by-step look at how to recover revenue lost to poor data decisions
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At AQe Digital, we believe data quality isn’t just an IT concern—it’s a growth lever. Organizations that invest in data integrity see compounding returns in efficiency, decision-making accuracy, and customer satisfaction.
💡 If your systems, teams, or reports are running on flawed data—you’re not running at full speed. You’re leaking value.
👉 Discover how to stop the damage before it scales.
📖 Read the full post: Cost of Poor Data Quality
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