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How to get started with online marketing

george_defo profile image George mathew ・2 min read

Online marketing is taking shops online where it's possible for them to take orders online and deliver products right to the customer’s door.

These are some of the ways to get going with online marketing

Learn SEO
You should ideally start by learning about SEO. SEO is one of the core things that can help you rank better and backlinks are decidedly the most important factor for ranking a site.
When you learn the basics of SEO which is learning how to build links, how to optimize your site’s internal structure to maximize link juice to the posts you want to rank. You learn how to optimize meta tags and descriptions for seo as well. Most SEO courses have client portals where you can ask questions

Learn how to create knock-off-the-socks content
Content should both inspire and educate people. When someone goes through your content they should come of learning better at the other end.
Creating good content is about tapping into the mindset of the consumer and creatively finding what they will be most inspired by.
This must include customer research for starters.

Learning how to network
Networking is an important aspect of online marketing. With networking the goal is to reach out to people in the same niche as you and be exposed to their audience. Networking exposes you to their strategies, what they do best and you end up learning a lot about marketing in this manner.
Networking means paying attention to their site and content as well and using the opportunity to market others as well. For instance Leadpages spent a lot of time giving away templates and content for free before they took a single step marketing their landing page tool.
By creating and giving away content for free they had tons of leads and active members in the community who wanted more from them. They built and marketed to a ready audience.

Investing in social media marketing
Social media marketing is another core aspect of marketing online. Don’t just post product photos. Instead use the channel to create content and post content that positively elevates your branding and makes you go for success.
Sign up to two or three social channels that you can actively use.
These are some of the steps you need to take to get started with online marketing. Do let us know in the comments below what you think of these tips?

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