Starlink is trialing a dynamic pricing model for residential plans that adjusts monthly internet costs based on demand.
Tests across multiple countries have shown price fluctuations of up to 20 percent, raising questions about predictability for fixed-line broadband alternatives.
The new policy was rolled out primarily in areas of the United States, including Missouri, Kansas and Nebraska, as well as in Britain, France, Australia and New Zealand. The company said it would review prices for residential plans on a regular basis, roughly every quarter.
How subscribers react
Several users and experts compared the new pricing model to ride-hailing apps that charge based on traffic. Subscribers living in rural areas, where there are no other alternatives for fast internet, expressed concern about the new charges.
For its part, the company said in messages to affected subscribers that as network capacity increases, prices may also decrease. Technology experts noted that it is not common for internet providers to change prices for existing customers every quarter.
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Starlink reported that it had 13,6 million subscribers worldwide in the third quarter, with revenue per user now at $69 per month, down from $83 a year ago.
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