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Hai Li
Hai Li

Posted on Originally published at seospark.net

Domain Authority — What It Is and How to Improve It

Domain Authority is not a Google metric. Moz invented it. But it is useful — it predicts ranking potential well.

What moves DA up: backlinks from high-DA sites, aging domain, consistently publishing, mentions on reputable sites.

What does NOT: social shares, traffic volume, number of pages, keyword rankings.

The truth: do not obsess over DA. Focus on writing helpful content and getting real backlinks. DA follows naturally.

SEO Spark — content that earns authority. 3 free.

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