ASO

Let’s say you’ve built an application, it looks perfect and it works just as expected.

But what insures that your application will reach the maximum users possible and how can you make it visible to the end users.

Your application might be the greatest app ever but without the right ASO (App Store optimization), your app is doomed to fail.

ASO is the process of improving the visibility of a mobile application in the store. it’s the SEO for mobile applications . There are too many strategies to make your application rank good in the store. And keywords are one of the best way to start.

Apple store has a simple keyword system. In your app store connect when you are trying to deploy your app. You will find a field called keywords. And with some research and some AI help. You can find the right keywords that are directly related to your app functionalities and what users might search for when looking for your app. and here your are ready to lunch.

Play store has also a keywords field but configuring keywords for your application in play store is not limited to this field. Play store has a script that analysis your application descriptions and title. And it uses the words written in your description to boost your keywords strategy.

So the next time when you want to deploy or update an application. Make sure that your keywords are relevant and up to date . And write a very optimized descriptions that contains as many keywords the users might be searching for in the store to find your application.