How much should you charge for an Instagram sponsored post in India? Here are the 2026 benchmarks.
Rate by Follower Tier
| Tier | Followers | Reel Rate |
|---|---|---|
| Nano | 1K-10K | Rs.2K-8K |
| Micro | 10K-100K | Rs.10K-40K |
| Mid-tier | 100K-500K | Rs.40K-1.5L |
| Macro | 500K-1M | Rs.1.5L-5L |
Niche Multipliers
- Finance/Investing: 3-5x base rate
- Tech/Software: 2-4x
- Health/Fitness: 1.5-3x
- Fashion/Lifestyle: 1-2x
The Engagement Factor
A nano creator with 5% engagement earns MORE per follower than a macro with 0.5% engagement.
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Originally published at GlobalInfoWiki
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