Store redirection is a very important rather essential functionality to add to an online store with multiple storefronts. It is used to get targeted traffic and hence increase conversions. For example, a user coming from Canada will most likely be interested in a store which is based in Canada. Regional stores have region specific catalog, local language and currency. This GeoIP redirect functionality also improves customer's shopping experience and builds their trust.
Magento 2 GeoIP extension by FME is an easy way to implement store switching in a Magento 2 store. What this extension does is that it auto detects visitor's Geo location and redirects them to a regionally optimized store. It uses Maxmind database for Goe location which is the most accurate IP detection database. You can also import any other database.
Store switcher Magento 2 allows you to create multiple rules for Geo targeting. You can create multiple regions and assign countries and stores to each region. So when a customer visits from a specific country, they will be redirected to the storefront assigned to that region. This way, customers see targeted products means for their region.
Important Features of Magento 2 Store Switcher
This Magento 2 GeoIP store switcher offers the following additional features.
- Manual & automatic redirection
- IP exceptions to bypass specific customers from redirection
- Up to data GeoIP database
- Store switcher popup
- Deep Geo targeting by creating multiple regions
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