There are several ways in which small businesses benefit from SEO, and SEO delivers a winning edge for small businesses. Let us take a look at 10 key benefits of SEO for a small business:
SEO helps create a better website that is more user friendly
Beyond ensuring higher SERPs for websites, SEO also helps bring the focus upon the end-user.
Overall, when a website promotes a matchless end-user experience, search engines make a note of it and ensure higher SEO rankings for a website. It hence becomes important to create aesthetic, functional fast loading, and responsive websites that are SEO optimized.
Good on-page SEO techniques not just enhance the end-user experience, but also deliver value to a website.
Searchific is a system that wants to help companies reach their ultimate marketing goals that would be otherwise too difficult to aspire on their own.
Grows a business by finding new customers
One of the prime reasons why a business maintains a website is to ensure that the customer base expands, and the consumers with their default customer profile land up on their website. Studies show that when a business has a website, it grows nearly twice as quicker than a business that doesn’t.
Good SEO will make your website accessible for the desired consumer cross-section demographics. Few consumers scan beyond the first two pages of a search engine’s search results. When new customers log on to your website, you get an opportunity to tap the untapped market potential from all across the world.
Expand your business to new markets
Good SEO provides a small business with ways to explore feasible markets from all across the world, both locally and internationally. You’d come to discover new geographic locations where your products are in high demand. Similarly, when your page ranks higher for local SEO keywords, it results in more visits to a brick and mortar store.
Higher conversion rates
Websites that are SEO optimized work fast and are easy to use. They deliver consistent performance across the mobile devices or screen sizes over which a website is accessed.
A high performing website, in turn, brings in more conversions and increases repeat customers and customer retention rates. This works in the case of B2C and B2B customers alike. The cost per lead from SEO is significantly lower than the cost per lead from pay per click marketing. SEO delivers organic search results.
Higher ranking builds brand awareness
Higher brand awareness is one of the prime advantages of higher search page rankings. When your website ranks higher in search engine results, it makes your business come by as reliable and trustworthy. This is particularly the case when an end-customer finds a website by using a search term, rather than the name of the website.
A strong web presence is one of the top ways to build strong brand awareness. SEO is the primary tool for achieving the same, beyond social media presence.
Email marketing will create a dedicated fan base
A strategic approach towards SEO will bring more traffic to your website. When efforts towards SEO are complemented with email marketing, it creates a strong fan base for your business.
Email marketing is among the most underrated techniques of digital marketing. It withholds the potential to deliver richer outcomes as compared to digital marketing in any other form, including social media marketing.
So as a small business works upon SEO, they should make it easier for end customers to subscribe to newsletters. This helps maximize returns from SEO.
Keep updated with the latest in the world of SEO
SEO is among the quickest transforming industries from all across the world. SEO practices and rules are in a persistent state of change. Keeping updated with the changes allows one to stay on the top of one’s game, and ensures that websites upkeep higher rankings on search engine results.
A business should hence audit and review a website’s performance at regular intervals, and make necessary changes to ensure that it is compliant with the prevailing SEO best practices. Professionals are better placed to deliver the best results in this regard.
Overcome competition
SEO delivers an undisputable competitive edge for all businesses, including the businesses that operate locally. Just as an instance, consumer types in the search term ‘coffee shops near me’ while commuting, the business which has SEO optimized their websites will show up in the search results, irrespective of the number of coffee shops operating in the vicinity.
More customers translate to more revenue, which in turn brings more growth for a business. It’s a competitive business environment that we currently live in. To thrive and succeed, a business has to keep up with the competition. When your competitors lay focus on social media marketing and SEO, doing so yourself ensures that you do not lose a share of your customers to your nearest competitor.
Keeps a business profitable 24/7
Good SEO delivers organic traffic for a website, 24/7. People browse the net over their smartphones from the comfort of their homes. Even when they come across your website just before retiring for bed, they are likely to make a note of it and visit your store on the following day. This is just like your business being operational 24/7.
SEO accentuates social media marketing
When a webpage has high SEO rankings, it gets more exposure over social media as well. This works both ways.
Your customers are more likely to like your social media page when it appears towards the top of search page rankings. This, in turn, empowers you to strengthen your fan base, keep the end customers engaged and pitch for products when the customers are most likely to make a buying decision.
Conclusion
SEO should not be perceived as a must only for businesses that operate online. Instead, nowadays, SEO has become a must for all businesses. It is just as important as having a business website. Your website should be optimized for SEO, and the same will help it meet its potential. The expenditure made on SEO is an investment, beyond being a cost! I would suggest Searchific SEO service to improve your website rankings.
Top comments (1)
This post about the benefits of SEO for small businesses is well-written. Also I think people should learn how to optimize the SEO of Newsletters to attract more traffic.