I’m unsure on this topic. Whilst freelancing do you represent yourself as yourself or do you create a ‘brand’/company to trade as?
I would like y...
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I created my own brand, logo, and username. I would suggest having that over being an anonymous freelancer since others can remember it and recommend you.
connerow.dev
I tip my hat to you, dude. That's a marvelous portfolio site and you're slaying the game.
Definitely memorable for a logo and brand motif. Reminds me of old shooter game enemies.
Thank you :)
Anecdote, but way back in the day, I called my freelancing business "Ben's Web" — which was sort of a company brand, but still kind of clearly a personal brand. I didn't call it "Infotech solutions" or anything like that. 😄
This was just a choice I made and I didn't overthink it, but I felt like it worked pretty well.
My recommendation is to keep things simple.
I have been doing freelance for a decade now, and while I technically have a brand (LLC) today, I really continue to market myself as the person. I'm not opposed to aligning to a brand, but I haven't felt it necessary yet because:
Just my opinion, I am not a Freelancer: If you are just a single person, your name should be totally fine. A brand or "company name" does not fit well and do not think that people will remember it any better, if you do a good job and connect well.
I have struggled with this question for sometime now. I have tried both. If I had to pick I'd say create a micro brand.
For my type of work, having a name behind the product is critical to the initial sale. Once I engage long term with the client, I have had time to build trust, this they remember us (me)
I also find that without a brand, in the minds of some clients I become "their guy"... Which might seem desirable to some, but it's the least desirable thing to me. I really worked hard on building and maintaining the most valuable relationships (valuable in regards to $ and emotional well being).
Once I become "their guy" the lines between work and personal are tested, and often leads to uncomfortable conversations and to the loss of the emotional value.
What I did and would suggest: Create a brand, but a personal brand. I have a logo, website, own branding, color scheme, niche, slogan, etc etc etc, but It still is clear that I am the one behind it and it's a personal thing as well. For starting into freelancing, I think that (usually) is a great way to go!
perstarke-webdev.de/en If you want to check it out :)
And blog.perstarke-webdev.de/ as well, you can see the branding stays similar across my websites, but they still are distinct, but clearly personal as well.
age doesn't really matter, all that matters in this field is dedication and devoting a lot of time to coding/programing. I'm speaking as a young dev myself
Creating a personal brand obviously helps in attracting clients and there is a trust factor as well.
mine - pankajtanwar.in
I'd equate it to making a toast at a wedding: It's not required, but if you're going to do one then dear god don't make a crappy one.