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Sohail Pathan
Sohail Pathan

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How analyzing SERP ranking can improve your website's search engine rankings?

As a developer, you're likely aware of the importance of Search Engine Results Pages (SERPs) in determining the visibility and success of your website. But have you ever wondered how understanding SERP itself can help you improve your SERP rankings?

No? Let's see how. :)

  • Know Your SERP Features

Google SERPs have evolved to include various features like knowledge graphs, image packs, and videos, in addition to the traditional organic results. These features enhance the user experience by providing quick answers or diverse content

  • Use structured data

Structured data helps search engines understand and interpret your website's content better. Implementing schema markup, for example, can help Google display your content in a more engaging way on SERPs. This could include star ratings, event dates, or other relevant information.

  • Optimize for Mobile SERPs

Mobile device searches continue to rise, so optimizing for mobile is crucial. Ensure your website is mobile-friendly and load times are minimal. Google's mobile-first indexing means that the mobile version of your site will be prioritized in SERPs.

  • Monitor SERP Positions

Keep a close eye on where your website's pages rank for different keywords. This awareness is crucial because even a slight change in SERP rankings can impact your website's traffic.

That's interesting, but how to find SERP Rankings? There are 2 ways:

  • Follow a manual process - Search the query and check pages one by one. This is an approach that is both labor intensive (and therefore expensive)💰 and can not scale easily.

OR

  • Leverage an #API: This way, they can add/feed all the search terms and get the relevant content/results.

Sounds amazing?

ApyHub's SERP Rank Checker #API can return a #JSON from any #Google search page.

Try the API from here: https://apyhub.com/utility/serp-rank

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