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Ice or Fire
Ice or Fire

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How do you market to programmers?

I'm starting an e-commerce site that sells t-shirts to programmers (jokes, memes, etc. that only programmers would get). What methods/websites would you recommend to target them? Thanks!

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gochev profile image
Nayden Gochev • Edited

if they are like funny shirts, I would use Facebook/Instagram ads.

I know about from their banners few months ago on this social networks and I have ordered 10+ shirts already already (their quality is bad, but I cannot say I have clicked on a banner anywhere else and buying after that).

Let me explain - if I am reading something I will never click on banner I am reading, so you have to market somewhere were people (even programmers) just scroll and do not read !

However keep in mind in many countries winter is coming, so do not expect a lot of t-shirt sales. In the spring its a lot different, so maybe it is wiser to wait for the huge marketing campaign.