SEO and content marketing have now changed the digital marketing world. SEO refers to the technical process of attracting maximum visitors to a website but content marketing is to focus on valuable content to get profitable customers. SEO without content marketing is like a body without a soul. People use content writing to cover a lot of ground quickly. In order to introduce the product or brand, they will find a way to gain the attention of viewers. Content writing includes sales pages, ads, direct mail, landing pages. But content marketing is all about providing value to viewers to gain their trust and loyalty. Similarly, different enterprises use content writing for cost savings and increase their sales.