Quick question: when someone asks for your “best work,” what do you send them?
If you just said “uh, my blog link,” I get it. I did the same thing for years.
Here’s the problem: blogs are messy. They’re chronological, not curated. Your most recent post might be a half-baked rant about bad coffee shops—not the polished, professional piece you want an editor to see.
A Personal Wake-Up Call
A few years back, I pitched an article to a travel magazine. They asked for writing samples, so I sent them my blog link. Guess what they saw first?
A post titled “Why I Hate Packing” (complete with 3 typos in the first paragraph).
Not my proudest moment.
That was when I realized I needed a proper portfolio—a place to put my best work front and center.
Your Portfolio = Your Professional Storefront
A good portfolio does what a blog can’t:
- Shows only your best work. You choose what people see first.
- Gives context. You can add short notes about each piece—who it was for, why it matters.
- Looks polished. Clean, easy-to-navigate pages make you look legit.
One of my blogger friends did this last year and landed her first paid column gig within two months. The editor told her, “Your portfolio made it easy to trust your skills.” That says it all.
Enter VisitFolio
If you’re wondering how to build one without coding headaches—yeah, that was me too.
That’s why I ended up on VisitFolio.com. It’s designed for people like us. Drag, drop, done. You can even connect your custom domain so it feels like a personal website.
And the best part? You don’t have to take down your blog—you can link to it from your portfolio, but the focus stays on your best, most impressive pieces.
Your blog is your playground. Your portfolio is your pitch. You need both if you want to be taken seriously as a writer.
I wish I had set mine up sooner—it would have saved me a lot of awkward “sorry about that old post” moments.
So if you’re still relying on just a blog, give yourself an upgrade. Your future editors, clients, and collaborators will thank you.
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