Progressive web applications (PWAs) are leading the charge in the fast growing world of mobile apps. These powerful, user-friendly, and multifunctional apps have the potential to transform the way we interact with the internet. This post will look at some of the top PWAs available and how they're changing the digital experience.
1. Twitter lite
With 328 million monthly users, Twitter sought to improve its mobile web experience. Twitter Lite Progressive Web App, released in April 2017, prioritizes rapid loading, user interaction, and low data use.
Twitter Lite is an excellent example of a progressive web app, combining the greatest features of a native app with the usability of a web page. The PWA provides a quick, snappy, and resource-efficient version of Twitter, making it ideal for those with restricted data plans or sluggish internet connections. You may interact with your favorite social networking site with Twitter Lite without losing performance.
65% increase in pages per session
75% increase in Tweets sent
20% decrease in bounce rate
Twitter Lite is the most efficient, cost-effective, and trustworthy way to use Twitter. It provides performance equivalent to native applications while taking up less than 3% of the storage space required by the Twitter Android app.
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2. Starbuck's
Starbucks' PWA demonstrates the effectiveness of these applications in improving the user experience. The Starbucks PWA allows customers to explore the menu, create their beverages, and quickly pay for their purchases thanks to its clean layout, offline capabilities, and seamless ordering experience. The brand's engagement and conversion rates have grown as a consequence of this convenience.
Even with a mobile app, the PWA ordering mechanism has to be completely redesigned. To replicate the dynamic experience of a native mobile app, the PWA has to contain pictures, animations, and interactions while still satisfying PWA standards.
3. Pinterest
Pinterest, which is recognized for its gorgeous aesthetics and inspiring content, has adopted PWAs to provide users with a seamless and simple experience. The Pinterest PWA loads rapidly and allows you to browse previously viewed material offline. Users may easily find and store new ideas with its appealing design, without the constraints of a typical app.
4. Google Maps Go
Google Maps Go is a data-light version of the famous mapping application. This PWA is particularly designed for smartphones with minimal memory and processing capacity, and it includes vital functionality like as location search, directions, and real-time traffic updates. Users may use Google Maps Go to receive reliable navigation capabilities without using the capacity of their smartphones.
5. Flipkart Lite
Flipkart, India's top e-commerce site, has created a PWA to give its consumers with a better buying experience. Flipkart Lite is extremely quick, even on sluggish networks, and it also supports offline browsing for smooth product research. The flawless speed and user-friendly design of the PWA have raised user engagement and conversion rates dramatically.
Key Insights
3x increased time spent on site
40% higher re-engagement rate
70% higher conversion rate for users arriving via Add to
Homescreen3x reduced data usage
6. AliExpress
AliExpress, the global e-commerce behemoth, has embraced PWAs to improve the buying experience for people all around the world. The AliExpress PWA has a native-app-like interface and capabilities such as offline access, push notifications, and fast-loading pages. As a consequence, user engagement and time spent on the site have increased significantly.
As mobile commerce develops three times faster than e-commerce, creating excellent mobile experiences is critical to AliExpress' success. Their major discovery platform is the mobile web, with an emphasis on design and functionality.
However, AliExpress need assistance in developing an online experience that was as quick and engaging as their mobile app. They saw mobile web as a means of converting non-app users into app users. However, hardly everyone downloaded their app, and promoting installation and re-engagement proved difficult and costly.
7. Trivago
Trivago, a famous travel metasearch engine, has implemented a PWA to give customers with a quick, responsive, and data-friendly experience. Users may use the Trivago PWA to browse for rooms, compare prices, and store their preferred alternatives for later. The Trivago PWA provides consumers with a comfortable vacation planning experience because to its offline capability and rapid loading speeds.
Conclusion
Progressive web applications are reshaping the digital environment by combining the capabilities of native apps with the accessibility of web pages. PWAs are changing the way we engage with the digital world, from social networking and e-commerce to vacation planning and navigation. Businesses may greatly boost user engagement and the entire digital experience by embracing this cutting-edge technology.
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Ahsan Mangal
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