Thriving Amid Disruption: Why AI Is Not the End of Software Development

They Say It’s Over

Ask any developer what they think about AI, and they might look away. Some say it's just a tool. Others say it's the end.

The code writes itself now. It tests itself. It builds itself. What used to take a team now takes a few prompts.

It's fast. It's cheap. And it’s getting better.

You can feel the fear—though most won’t admit it. They’ve spent years sharpening a craft. And now the rules are changing.

This Isn’t the First Time

In the 1990s, artists said the same things.

They saw Photoshop on a screen and called it the death of design. They thought machines would take their brushes, their boards, their skill.

But the ones who stayed bitter, lost.
The ones who learned the tools, won.
They worked faster. They made more. They charged more. The industry didn’t die. It grew.

This is no different.

The Companies Have Moved On

Businesses aren’t waiting. They’ve seen what AI can do.
A smart boss asks: “Why pay five when one with AI can do the job?”

That’s the shift. Not because developers got worse—but because AI got better.

This isn’t personal. It’s business.

And if you’re only writing code, you’re replaceable. But there’s a way forward.

Turn the Tables

Don’t fight AI. Use it.

Use it to build fast. Use it to build lean.
One developer, one machine, one SaaS.
Build a product. Make it useful. Ship it.

Then you don’t ask for work. You own it.

You stop being the tool. You become the maker.

And that’s the difference between working for a company and becoming one.

This Is the Fight
The machine is not your enemy. Your fear is.

Write with it. Build with it. Sell with it.

The rules changed. So change with them.

You can sit and watch it all go. Or, you can stand up, build something, and lead.

That’s what winners did in the 90s. That’s what you can do now.