Why Content Collection Matters More Than You Think

Publishing content is easy. Collecting it is the hard part.

Most teams still lose hours chasing files, approvals, and scattered notes across email and chat. That chaos slows projects and hurts quality.

This is where Content Collection comes in — the practice of capturing, organizing, and preparing content before it ever hits your CMS.

I recently wrote a piece breaking down the process here: Gather Content for Websites: The Content Collection Way.

If you’ve ever struggled with bottlenecks, this article shows how to turn messy inputs into a usable workflow and build a stronger knowledge base.