What does almost every website builder in NYC suggest for small businesses seeking a website? The answer is CMS Web development. Many technologies are available to build a website for your business. However, CMS web development is the quickest and easiest way to get your website up and running.
Need help understanding what a CMS is and why you should opt for it? Well, read through the blog to get all the clarity you need!
What is CMS Web Development?
When you first look at it, you might think that a Content Management System (CMS) is simply a tool for managing content. But CMS web development services are a lot more than that! It is a tool that simplifies adding, editing, or managing a website without dealing with the code of your site. It allows small business owners to focus more on the business rather than on the site.
To ensure the success of a website, it needs to be secure, scalable, and user-friendly. CMS fosters all these qualities, and numerous CMS platforms are in the market vying for attention. However, the selection of platforms should be done based on the type of business you have. Seeking assistance from a reputable website builder in NYC can make the task easier.
Selecting The Right CMS Platform
Selecting the suitable CMS will give you greater control of the website’s design, content, visuals, and coding. However, this selection isn’t an easy decision. Although it is a one-time decision, it is the most crucial for your business. In the years to come, when the business scales, this selection will decide the fate of your digital presence. If you have a CMS web developer on the team, let them take the call with their experience in the field. On the other hand, you can also pass on the task to a CMS web development company.
Some of the popular CMS web development platforms are-
Wordpress
The world is in love with Wordpress! Yes, that’s true because Wordpress powers 43.3% of websites globally. They cover small personal blogs to sites of significant companies that earn revenue in billions of dollars yearly.
Wordpress is an open-source platform, and it doesn’t add to your cost for download and use. The availability of exciting add-ons for enhanced functionality and customization features makes it an excellent fit for small businesses. Such simple and easy-to-use features make it one of the most popular CMS platforms globally.
Magento
Magento is another super popular open-source eCommerce platform that offers plenty of customization and integration options. With Magento, you can create a superior shopping experience for the users on the site.
If you are a small business owner looking to build a shopping site, Magento is definitely the way to go. The digital revolution has placed every e-commerce store in a position to surpass its achievements from last year. The digital revolution has placed every e-commerce store in a position to surpass its achievements from the previous year. With Magento, you get a bag full of shopping cart customization features. CMS web developers say that setting up an eCommerce store and customizing the same is super easy in Magento.
Now that we have briefed about the two most popular CMS web development platforms let’s delve deeper!
Benefits of CMS Web Development for Small Businesses
Save budget and time
Once you choose your preferred platform, building a website through CMS platforms becomes a cost and time-efficient process. CMS is a lot easier than building a website from scratch with coding. Also, once you create the site with a website builder in NYC, you hardly need their assistance in the future.
Most businesses are apprehensive about paying regular charges for website edits to a website builder in NYC. With CMS, any member of the in-house team can do the work without extensive web development knowledge.
Mobile-Friendly Sites
The world is on mobile, and so should your business website! Interestingly, around 55% of web traffic is from mobile devices globally. This brings forth the requirement to have a website that performs seamlessly on the mobile platform. The CMS website design should be implemented with a mobile-first approach so that the site doesn’t lag on mobile devices. With CMS, developing mobile-friendly sites is easier for a website builder in NYC.
SEO Solution
Almost all the popular CMS platforms are known to offer advanced SEO solutions. The SEO score of the website decides how many visitors will land on the site. To keep SEO in mind, most CMS platforms offer tools or plugins that help foster SEO performance. All the tools they offer align with the latest SEO ranking factors to take your site to the top spot.
With these CMS plugins, you can optimize URL structure, meta options, and alt tags for the best SEO results. Additionally, such CMS platforms offer detailed site analytics to the owner. The SEO strategy can be reviewed and implemented with detailed analytics for better rankings.
Web design
The most significant advantage of CMS websites over traditionally coded sites is the complete control of the web design. A CMS platform simplifies the website design and customization process for any CMS web design expert.
A traditional website presents an issue as it requires a complete replacement with a new one to change its design. Moreover, manually shifting the existing content to the new design is also necessary. The hassle of the process and complicated steps further reinstate the fact that CMS web development services are the way to go for small businesses. Bigger organizations or businesses can afford to lose the time and financial resources to redesign a website. However, for a small business, every penny saved is a penny earned. Isn’t it?
Role Based Access
All the CMS platforms offer role-based user access to a website. The website grants access to specific parts based on the user's role. The business owner or site admin can classify and manage access to such roles.
With role-based access, you can hand over the blog page to the content writer to write and upload the blogs. This way, they do not need to access all the other website's components. Such a function is extremely important in a multi-user environment where the responsibilities are divided amongst people on the team. Every highly rated website builder in NYC confirms that when this particular feature is explained to a small business owner, they immediately opt for it. It is majorly because small businesses have a multi-user environment.
Conclusion
In this fast paced digital world, a website is the fundamental online presence of a business. Every effort should be made to make sure that it stands out from the rest. Always remember, the more people engage with your website, the higher the chances of conversions. This is why having a neat, functional and snappy website is definitely the need of the hour. For small businesses, CMS web development remains the best way to create a stunning website. The reasons are mentioned above and even popular website builders in NYC support use of CMS for small businesses.
Start your journey towards digital excellence with a well made website from the top website builders in NYC. All the best!
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