A lot of small shops in the Netherlands do not have a bad website. They have a contract.
Someone sold them a site they had not seen, with a domain that is not even theirs, and a notice period measured in years. The site going live is the trap: once it is up, walking away feels like throwing money away. That is the product. The HTML is the wrapper.
The opposite offer is boring on purpose:
- Build the site first. Show it on a tablet in the shop.
- If it is wrong, delete it. They owe nothing.
- If it is right, they sign. The one-off fee is due then, before the domain goes live — not fourteen days later, not after “we will invoice”.
- Hosting is a month at a time. Leave in a month.
“Pay after we put it online” sounds friendly. It is how you get a site you never agreed to. Taking the money at the agreement, before live, is the honest sequence.
We run this for shops around Vlaardingen. Live product, published prices, no invented testimonials.
- Intro: €195 once (list €395) + €29 / month, excl. VAT
- https://pixelpand.nl/?bron=devto-2
If you have shipped sites the other way — brief first, invoice later — I want the case where that still treats the shop fairly.
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