Google Analytics 4 (GA4) is the latest version of Google Analytics, designed to provide better insights into user behaviour across websites and apps. If you want to track visitors, conversions, and engagement effectively, setting up GA4 is essential. The best part? You can do it in just 10 minutes!
This guide will take you step-by-step through the setup process.
Step 1: Create a GA4 Property
Go to Google Analytics
and log in with your Google account.
Click Admin (bottom-left corner).
Under the Account column, select your account (or create a new one).
In the Property column, click Create Property.
Enter your website name, time-zone, and currency, then click Next.
Fill in your business details and click Create.
Step 2: Add a Data Stream
After creating the property, click Data Streams → Add Stream → Web.
Enter your website URL and stream name.
Click Create Stream.
This will generate a Measurement ID (looks like G-XXXXXXXXXX) which you’ll use in the next step.
Step 3: Install GA4 Tracking Code
You have two main options:
Option 1: Directly Add to Website
Copy the global site tag (gtag.js) provided by GA4.
Paste it inside the
tag of your website’s HTML. window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-XXXXXXXXXX');Option 2: Use Google Tag Manager (Recommended)
Create a Tag in Google Tag Manager → GA4 Configuration.
Paste your Measurement ID.
Set trigger to All Pages.
Save and publish.
*Step 4: Verify Your Setup
*
Go to the Realtime report in GA4.
Visit your website.
If setup is correct, you should see your own visit in real-time.
*Step 5: Set Up Basic Events (Optional but Recommended)
*
GA4 automatically tracks some events (pageviews, scrolls). You can also track:
Button clicks
Form submissions
Video interactions
Use Enhanced Measurement in your Data Stream settings or Google Tag Manager for custom events.
Congratulations!
You now have GA4 set up and ready to track your website in under 10 minutes. With GA4, you can analyse user behavior, conversions, and engagement to make smarter business decisions.
Next Steps:
Explore GA4 reports like Engagement, Monetisation, and Retention.
Set up custom events for more accurate tracking.
Integrate with Google Ads for campaign insights.
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