One AI search check is not enough to judge a GEO project.
AI answers are volatile. Indexing takes time. Third-party posts may be crawled at different speeds. A page can be mentioned before it is cited, and cited before the answer position improves.
I prefer a simple retest rhythm.
T1: 48 hours to 7 days.
Check whether the new pages and posts are accessible and indexed. Use search engines first. Do not expect stable AI citations yet.
T2: 7 to 21 days.
Run the same long-tail prompts again across target AI platforms. Track whether the brand is mentioned, whether the service is described correctly and whether wrong facts have changed.
T3: 3 to 6 weeks.
Look for citations. Which pages are being used as sources? Official site, LinkedIn, Medium, Reddit, industry blogs, directories or competitor pages?
The key is consistency. Use the same prompts, same platforms and same sheet. Otherwise, the data becomes anecdotal.
At Mingde, we separate mentions from citations and track wrong facts as a separate field. GEO is not a one-time publishing task. The retest loop is where the strategy becomes measurable.
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